Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create Service Excellence Culture, Pan Pacific Hotels Group is able to offer you great opportunities as we continue to strengthen our global footprint.
Based in Singapore Corporate Office, we are looking for a passionate and energetic individual to join us as Senior Manager, Marketing Communications.
Job Responsibilities:
Reporting to the Vice President, Marketing & Communications, this role is responsible for leading strategic communications and brand marketing initiatives across the Hotels Group portfolio. The Senior Manager will develop and execute integrated marketing communications campaigns to create brand awareness, guest acquisition, loyalty and revenue while ensuring consistent brand positioning and storytelling across markets and channels. This role works closely with regional marketing teams, digital, PR, revenue management, and operations to deliver measurable business impact.
Strategy Planning & Execution
- Develop and implement integrated marketing communications strategies aligned with brand and business objectives (awareness, demand generation, direct bookings, loyalty growth).
- Create annual and campaign-level communications plans, budgets, timelines, and KPIs.
- Identify opportunities for seasonal, regional, and global campaigns; prioritize initiatives for highest ROI.
Brand & Creative Leadership
- Ensure consistent application of the Pan Pacific brand voice, visual identity, and messaging across all communications.
- Oversee development of creative briefs and lead agency selection/management for advertising, design, and content production.
- Review and approve creative assets (digital, print, video, OOH) to ensure brand standards and campaign objectives are met.
Content & Digital Communications
- Lead content strategy for owned channels (website, blog, email, social) and coordinate with digital marketing to optimize content for SEO, conversion, and engagement.
- Oversee production of high-quality content: editorial, video, photography, and guest storytelling.
- Work with digital teams to integrate communications with paid media, programmatic, and CRM strategies.
Public Relations & External Communications
- Partner with PR and corporate communications teams to amplify brand news, awards, launches, and crisis communications where relevant.
- Support property-level PR initiatives and coordinate major announcements at group level.
- Serve as a senior contact for key external stakeholders, partners, and industry media when required.
Campaign Execution & Performance Measurement
- Manage end-to-end campaign execution including briefing, timeline management, asset delivery, media coordination, and launch.
- Define, monitor, and report on campaign performance using agreed KPIs (awareness, engagement, CTR, conversion, ADR/RevPAR impact, bookings, loyalty metrics).
- Use insights and A/B testing to optimize creative, messaging, and channel mix.
Cross-functional Collaboration & Stakeholder Management
- Work closely with regional/regional marketing managers, hotel marketing teams, revenue management, sales, loyalty, and operations to ensure local relevance and executional readiness.
- Provide guidance, toolkits, and training to property-level teams to support campaign rollout and brand consistency.
- Present plans, results, and recommendations to senior leadership and stakeholders.
Budget & Vendor Management
- Manage marketing communications budgets and ensure cost-effective allocation across channels and programs.
- Negotiate and manage relationships with creative agencies, media partners, production houses, and freelancers.
Team Leadership & Development
- Lead, mentor, and develop a small team of marketing communications professionals (copywriters, designers, content producers), providing coaching and performance management.
- Foster a collaborative, creative, and results-driven culture.
Requirements:
- Education: Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field. Master's degree or professional certifications is a plus.
- Experience: Minimum 6–10 years of progressive experience in marketing communications, brand management, or integrated marketing — preferably with hospitality, travel, luxury brands, or consumer services. Experience at a regional or head-office level preferred.
- Proven track record of planning and executing integrated, multi-market campaigns with measurable commercial outcomes.
- Strong experience working with creative agencies, media agencies, and cross-functional teams.
- Demonstrable experience in content strategy, digital marketing, social media, email/CRM, and measurement tools.
- Budget management and vendor negotiation experience.
Pan Pacific Hotels Group is dedicated to providing equal employment opportunities, including individuals with disabilities.
We regret that only shortlisted candidates will be notified.
