COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The family-like atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.
Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.
RESPONSIBILITIES
- This position is for Institute of Innovation & Entrepreneurship (IIE).
- Strategy & Campaign Management
- Support the development and execution of integrated marketing and communications strategies aligned with institutional objectives and distinct talent development programmes, translating priorities into actionable campaign plans with defined timelines, budgets, and KPIs.
- Lead end-to-end campaign management across digital, print, and events channels - from planning and resource allocation through execution, performance monitoring, and post-campaign analysis.
- Own annual marketing planning and budget tracking, ensuring spend is accountable and aligned with strategic priorities.
- Conduct market research and competitive analysis to surface insights that sharpen messaging, positioning, and outreach effectiveness.
- Track and report on marketing performance metrics, providing data-driven recommendations to optimise future campaigns.
- Digital Marketing & Content
- Drive digital marketing activities across SEO/SEM, social media, email marketing, and web - with a deliberate focus on traffic growth, audience engagement, and student conversion outcomes.
- Implement and optimise digital campaigns end-to-end, from targeting and creative to performance analysis and iteration.
- Oversee social media presence across platforms, maintaining consistency in voice and brand identity.
- Manage website analytics, tracking, and reporting to continuously improve reach and user experience.
- Develop and maintain a content calendar, producing high-quality content across formats - articles, white papers, case studies, videos, and infographics - and repurposing assets across channels to maximise impact.
- Support authorship of thought leadership and storytelling pieces that strengthen SMU IIE's visibility and credibility within the innovation and entrepreneurship ecosystem.
- Brand & Communications
- Ensure brand consistency across all marketing touchpoints - digital, print, events, and stakeholder communications.
- Monitor market trends and stakeholder sentiment to refine messaging and inform communication strategy.
- Collaborate with internal teams to align marketing efforts with programme and organisational priorities.
- Public Relations & Media
- Support press releases, op-eds, and media pitches to amplify key announcements, programmes, and initiatives.
- Support spokesperson preparation for interviews and public engagements.
- Any other duties assigned.
QUALIFICATIONS- Degree in Communications, Marketing, Journalism or related fields with 5 to 8 years of relevant working experience.
- Effective project management and organisational skills-able to plan, track, and deliver multiple workstreams under tight timelines.
- Proficient in digital communication tools and social media platforms.
- Effective communication, presentation and stakeholder management skills.
- Strong interest in the innovation and entrepreneurship ecosystem, with awareness of key industry trends and ecosystem players.
- Working knowledge of budgeting and financial management principles.
- Internal and external stakeholder management skills, with strong written and verbal communication and presentation skills.
- Ability to operate independently with minimal direction, prioritise well, and deliver in high-pressure/high-expectation situations.
- Sound attention to detail with good documentation habits to support audit readiness and compliance.
OTHER INFORMATION#LI-XL1
Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.
Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University
