Role Overview
He/ She will support the development and delivery of strategic partnerships and IP‑led activations that drive visitation, engagement, and vibrancy across Resorts World Sentosa, with a focus on sports, esports, and youth‑driven audiences.
Key Responsibilities
- Support the identification and development of strategic partners, including IP owners, media, lifestyle, sports and esports brands and events, aligned with RWS's visitation and engagement objectives.
- Manage day‑to‑day relationships with assigned partners to deliver events and activations that drive footfall, on‑site spend, and visibility of resort offerings.
- Work with partners to plan and execute aligned campaign narratives and programming, leveraging IP collaborations to grow local and regional brand awareness for RWS.
- Collaborate closely with internal stakeholders across Marketing, Event Business Development, Entertainment, Retail, F&B, and Operations to support end‑to‑end event execution.
- Project manage joint marketing initiatives, co‑branded content, and partner‑led events across digital, on‑site, and partner channels, ensuring alignment with resort‑wide campaigns and peak periods.
- Support tracking and reporting of activation performance, including attendance, engagement, partner outcomes, and incremental spend from sports and esports initiatives.
- Contribute to partnership proposals, pitch decks, and event concepts tailored to sports, esports, and youth audiences.
- Coordinate administrative and operational aspects of partnerships, including timelines, deliverables, and contracting support, working with Legal and Finance teams.
- Support the Partnerships team in achieving assigned KPIs related to event attendance, activation effectiveness, and campaign delivery.
- Support the Partnerships team in achieving assigned KPIs related to event attendance, activation effectiveness, and campaign delivery.
Job Requirements:
- At least a Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 3-5 years of relevant experience in partnerships, brand marketing, events, sports, esports, or entertainment‑related roles, preferably within hospitality, lifestyle, media, or large‑scale event environments.
- Proven ability to manage external partners and multiple stakeholders, delivering activations, events, or campaigns end‑to‑end.
- Strong understanding of IP‑led collaborations and joint marketing models, including co‑branded and partner‑driven initiatives.
- Experience working cross‑functionally with marketing, operations, commercial, creative, Legal, and Finance teams.
- Solid project management skills, with the ability to manage timelines, budgets, and competing priorities.
- Comfortable with performance tracking and reporting, including metrics such as attendance, engagement, and incremental spend.
- Prior exposure to sports, esports, or large‑scale consumer lifestyle events is highly preferred.
