The Senior Manager/Manager is responsible for developing and executing strategic on-ground initiatives to enhance guest experience, drive in-park revenue, and strengthen brand storytelling. The Senior Manager/Manager will lead a team to deliver activations, and events while collaborating cross-functionally with operations, entertainment, retail, and F&B teams.
Responsibilities:
Strategy & Planning
- Develop and implement the in-park experience strategy aligned with overall business and brand objectives.
- Design seasonal campaigns, themed activations, and experiential marketing initiatives to drive attendance and spending.
- Identify opportunities to enhance guest engagement through immersive storytelling and innovative experiences.
Campaigns, Events & Activations
- Lead the planning and execution of supporting in-park events.
- Oversee all in-park branding elements including signage, installations, digital displays, and themed environments.
Guest Experience & Engagement
- Drive initiatives that enhance the overall guest journey and satisfaction.
- Partner with operations and frontline teams to ensure effective communication of promotions.
- Monitor guest feedback and continuously improve engagement strategies.
Team Leadership & Management
- Lead, mentor, and develop the in-park and creative team.
- Allocate resources and manage workload to ensure smooth execution of multiple projects.
- Foster a culture of creativity, collaboration, and operational excellence.
Innovation & Trends
- Stay updated on global theme park trends, experiential marketing, and entertainment innovations.
- Introduce new technologies and creative concepts to enhance guest immersion.
Requirements:
- Bachelor's degree in Marketing, Business, Hospitality, or a related field.
- At least 8 years of experience in marketing, preferably in theme parks, attractions, entertainment, or hospitality.
- Proven experience in leading campaigns, events, and cross-functional projects.
- Strong leadership and people management skills.
- Excellent project management and problem-solving abilities.
- Ability to work in a dynamic, fast-paced environment with flexible hours (including weekends and holidays).
