Senior Manager, Integrated Marketing, SEA

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you'll do

Our Senior Integrated Marketing Manager will drive end-to-end development, execution, and performance analysis of 360-degree marketing campaigns across the SEA market. You will play a pivotal role in orchestrating impactful and innovative integrated marketing strategies that connect brand, product, and customer acquisition through multi-channel initiatives-including media, events, content, and digital-bringing Airwallex's vision to life in the region.

As a strategic and data-driven marketer, you will partner closely with cross-functional teams- including regional marketing, product, commercial, and external agencies- to deliver best-in-class campaigns that elevate the Airwallex brand and drive measurable business outcomes. You'll manage campaign delivery from planning and creative development through to media buying, execution, optimisation, and reporting, always seeking new ways to maximise impact and ROI. This is an exciting opportunity to help shape Airwallex's growth story in SEA.

The role is based in Singapore.

Responsibilities:

• Lead the end-to-end planning, development, and execution of integrated 360 marketing campaigns in the SEA region, across paid, owned, and earned media channels (digital, social, OOH, video, events, PR, etc.)

• Develop and manage campaign calendars, ensuring seamless coordination and impact across all marketing touch points.

• Build and oversee effective media strategies and plans, collaborating with media agencies and internal teams to ensure optimal channel mix, targeting and budget allocation.

• Define campaign objectives, set KPIs, and implement measurement frameworks to analyse performance, extracting actionable insights to continually optimise and improve future campaigns.

• Coordinate creative development and content production to ensure campaign message resonance and brand consistency across channels and markets.

• Collaborate closely with Product Marketing, Digital, and PR teams to ensure campaign integration and alignment with business priorities and brand guidelines.

• Manage external partners and agencies, including briefing, project management, and performance reviews.

• Prepare and present clear post-campaign analysis and reporting, including actionable recommendations for continuous improvement.

• Stay abreast of market and media trends to identify new channels, technologies, and best practices for integrated marketing.

• Oversee campaign budgets, ensuring effective resource allocation and demonstrating return on investment.

• Support localisation of global marketing strategies for SEA, taking into account market nuances and audience insights.

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 7+ years experience in integrated marketing, campaign management, or a similar function within B2B, fintech, or technology sectors.

• Demonstrable experience leading 360-degree marketing campaigns across digital, ATL, events, content, and PR channels.

• Experience in media planning and optimisation, including working with media agencies and tools to drive campaign performance.

• Proven analytical skills with deep experience in campaign performance measurement, using tools such as Google Analytics, social listening, Excel, PowerPoint, etc.

• Experience managing creative development and content production for multi-market or regional campaigns.

• Bachelor's degree or equivalent in Marketing, Communications, Business, or related field.

• Excellent verbal and written communication skills in English.

Preferred qualifications:

• Track record of working in or with high-growth start-ups or tech companies

• Familiarity with SEA markets and multilingual campaign delivery

• Fluency in additional SEA languagesSenior Manager, Integrated Marketing, SEA