Senior Manager, Field Marketing, SEA

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you'll do

As the Senior Manager, Field Marketing in SEA, you will own the regional go-to-market strategy and execution that drives demand, accelerates pipeline, and deepens customer engagement across priority Southeast Asian markets.

You will lead end-to-end field marketing programs - from flagship events and executive roundtables to webinars and customer meetups - working closely with regional Sales, Product Marketing, SDR and Marketing Operations teams to deliver measurable business outcomes.

This role is both strategic and hands-on. You will set the plan, manage budget and OKRs, and personally drive high-impact programs that support our highest-priority segments and markets in SEA. Experience with ABM and partner marketing is a strong plus and will help you collaborate effectively with those teams.

The role is based in Singapore.

Responsibilities:

• Own the SEA field marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets.

• Design and execute localized field initiatives (e.g. executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy.

• Partner closely with regional Sales and SDR teams to align field programs to territory plans, target segments and opportunity stages, ensuring strong follow-up and conversion.

• Personalize content, narratives and offers by account segment, vertical and market commission and localize case studies, customer stories and thought leadership relevant to SEA buyers.

• Orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion of field-led programs.

• Set and track KPIs for pipeline, opportunity creation, velocity, event ROI and program ROI build and maintain dashboards with Marketing Ops and Sales Ops in Salesforce and associated marketing tools.

• Manage regional budget, vendors and agencies standardize repeatable field plays and scale what works across markets.

• Coach and develop a small regional team and coordinate cross-functional squads drive executive alignment with Sales, Partnerships and Product Marketing.

• Coach and coordinate cross-functional squads (Sales, SDR, Product Marketing, Operations) to deliver high-quality experiences at events and campaigns.

• Ensure brand, legal and regulatory compliance across all field campaigns and activities, maintaining a best-in-class customer experience.

• Travel across SEA for events and key account programs (approximately 20%).

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 10+ years of B2B marketing experience, with significant time spent in field marketing roles proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS.

• Prior experience in managing regional teams.

• Track record of designing and executing high-impact field programs (in-person and virtual) that deliver measurable pipeline and expedite deal cycles.

• Strong stakeholder management and leadership experience influencing senior Sales leaders and working in lockstep with SDR, Product Marketing and Operations teams.

• Data-driven operator with strong command of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, webinar/event tools and analytics/attribution platforms.

• Excellent written and verbal communication in English.

• Deep understanding of SEA market dynamics and how to localize go-to-market strategies by country.

• Strategic thinker who is also hands-on comfortable moving from executive planning to on-the-ground execution in a fast-paced, high-growth environment.

Preferred qualifications:

• Experience building or partnering on ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts in collaboration with Sales and/or a dedicated ABM team.

• Experience in partner or co-marketing with strategic alliances and channels (e.g. platforms, PSPs, ISVs, banks, networks), including exposure to MDF, joint value propositions and co-branded campaigns.

• Familiarity with ABM and intent platforms (e.g. Demandbase) and how they support field marketing and account engagement strategies.

• Experience managing or mentoring a small regional marketing team or agencies supporting field initiatives.

• Additional SEA languages are a plus.