About Us
We. is a global communications agency helping brands navigate an ever-changing world. We've spent decades at the intersection of technology and humanity, translating new innovations into meaningful experiences that connect with people. As change accelerates and expectations evolve, we use our expertise to help brands communicate through complexity to drive connection, understanding and progress. We offer a range of solutions with this in mind, across diverse industries, audiences and stakeholders. In a city fueled by innovation and ambition, our teams in Singapore are passionate about Singapore Inc. We shape brand narratives and share stories that masterfully blend communications with data, strategy, earned-centric creativity and digital-first thinking. Our deep expertise in Public Sector, Travel & Tourism, Tech, and B2B industries combined with proprietary AI tools and a leading-edge tech stack ensure that we transform content into connections and stories into impact.
Purpose Of The Position
This role will be an opportunity to be part of the driver's seat of building an agency of the future and influencing the culture.
As a Senior Manager, you will be a driving strategy, building capability, and setting the cultural tone across the team. You will lead with influence, helping to grow APAC's centre of excellence while championing bold, digital-first thinking.
This is a role for someone who brings both senior client gravitas and entrepreneurial energy. If you have a vision you believe in, we want to hear it and help you make it happen. We. is built for people like you.
Responsibilities
Client Leadership & Strategic Counsel
- Own and elevate senior client relationships, serving as a trusted strategic advisor with the ability to navigate complex client environments and provide forward-looking counsel
- Lead high-impact campaign and project development from brief through execution, ensuring strategic alignment and creative excellence at every stage
- Drive organic account growth by identifying opportunities to expand scope, deepen client partnerships, and demonstrate measurable value
- Champion and contribute to new business development from credentials to pitches bringing fresh thinking and a competitive edge
- Demonstrate a confident, applied understanding of the integrated communications landscape: earned, owned, paid, social, and emerging digital channels
People Leadership & Culture
- Lead, mentor, and inspire a team of managers, executives, and specialists creating an environment where talent thrives and careers grow
- Set the standard for quality, operational rigour, and digital fluency across the team
- Foster a culture of continuous learning, curiosity, and innovation upskilling team members and driving collective capability uplift
- Model collaborative behaviours that bring together strategists, writers, designers, and producers toward shared outcomes
Business & Financial Management
- Demonstrate strong command of financial management: revenue, profitability, pricing, utilisation, realisation, budgeting, and forecasting
- Manage client budgets, resource allocation, and team utilisation with precision and foresight
- Contribute to meeting office-wide revenue targets through sound financial planning and proactive client engagement
- Maintain strict project management disciplines overseeing execution timelines, deliverable quality, and stakeholder alignment
Digital Specialism & Capability Building
- Lead the development of integrated social and digital strategies, from research and insight through to execution and optimisation
- Strategise, execute, and optimise paid social campaigns across the full funnel setup, management, reporting, and iteration
- Bring strong writing sensibility with the ability to craft platform-native copy and content that drives engagement
- Maintain fluency across native platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube) and social management tools (Sprinklr, Hootsuite)
- Leverage social listening, analytics, and SEO tools including Talkwalker, Socialbakers, Google/Adobe Analytics, WordPress, and keyword tools to surface insight and guide strategy
- Design, monitor, and report on KPIs and measurement frameworks that demonstrate client impact
- Contribute actively to building new capabilities, improving processes, and shaping best practices across the team
Qualifications
- Minimum 6 years of relevant experience in digital marketing and/or integrated communications including digital campaign management, digital media, paid performance, and/or digital consulting
- Proven track record of leading and executing campaigns across social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok) and digital advertising channels (SEM, display, paid social)
- Strong grounding in PR, earned media, and integrated communications principles with the ability to connect paid, owned, and earned thinking
- Data-driven mindset with a sophisticated understanding of analytics across digital channels; able to synthesise multi-source data into clear, actionable insights and client-ready narratives
- Demonstrated success in people management, mentoring, and coaching with the ability to develop talent and lift team performance
- Excellent strategic thinking and communication skills, with a proven ability to develop and present innovative digital strategies that align with client goals and drive measurable growth
- Strong financial acumen and experience managing client budgets, forecasts, and resource planning
- Entrepreneurial spirit with the adaptability and self-motivation to thrive in a fast-paced, ever-evolving environment
- Passion for digital-first, performance-led communications and a genuine curiosity for what's next
- Comfortable working across diverse, multicultural teams and client environments across APAC
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.
Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas
Applicants are encouraged to submit their applications without their self-portrait, information on age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity, marital status, or other legally protected class status.
