Senior Manager/AVP, New Product Development, Scaling & Commercialisation (Gateway Services)

About Us

Headquartered in Singapore, SATS Ltd. is one of the world's largest providers of air cargo handling services and Asia's leading airline caterer. SATS Gateway Services provides airfreight and ground handling services including passenger services, ramp and baggage handling, aviation security services, aircraft cleaning and aviation laundry. SATS Food Solutions serves airlines and institutions, and operates central kitchens with large-scale food production and distribution capabilities for a wide range of cuisines.

SATS is present in the Asia-Pacific, the Americas, Europe, the Middle East and Africa, powering an interconnected world of trade, travel and taste. Following the acquisition of Worldwide Flight Services (WFS) in 2023, the combined SATS and WFS network operates over 215 stations in 27 countries. These cover trade routes responsible for more than 50% of global air cargo volume. SATS has been listed on the Singapore Exchange since May 2000. For more information, please visit www.sats.com.sg

Why Join Us

At SATS, people are our greatest asset and we build our success on the knowledge, expertise and performance of every contributor, by embracing diversity and uniqueness. As part of our holistic approach and commitment to embracing FAM (Fulfilling, Appreciated, Meaningful) in the workplace, we offer the runway to develop Fulfilling careers that foster your career growth, recognising and Appreciating the strength of talent and capabilities that we continue to build internally and inspiring and encouraging each other to make Meaningful contributions in the work we do at SATS.

About SATS New Product Development for Gateway Services

SATS is strengthening its new global New Product Development (NPD) capability focused on identifying, validating and commercialising new growth opportunities across our network. Operating at the intersection of product innovation, enterprise transformation and commercial strategy, the NPD team partners across Commercial, Operations, Technology and Finance to develop new service offerings that strengthen SATS's long-term competitive position.

The team is intentionally lean, senior and execution-focused. AI-enabled ways of working are embedded into daily operations to improve the speed, quality and efficiency of research, analysis and decision-making.

Key Responsibilities

As Senior Manager/AVP, Scaling & Commercialisation, you will lead the transformation of validated concepts into fully operational, commercially launched products and services. Positioned at the centre of enterprise execution, this role partners closely with the Discovery Lead and Senior Programme Manager to ensure seamless transition from incubation to scalable, market-ready offerings.

You will develop investment cases, align cross-functional stakeholders, drive operational readiness, lead go-to-market execution and manage organisational change to enable successful launches within a global matrix environment. Operating as a senior commercial and transformation leader, you will collaborate with executives across Commercial, Operations, Finance and Technology to ensure new products move from concept to scalable business outcomes.

Business Case Development & Investment Alignment

• Receive validated concepts from the Discovery team and translate them into scalable commercial opportunities
• Develop robust business cases including market sizing, investment requirements, financial modelling, margin analysis and risk scenarios
• Present recommendations and secure alignment from senior leadership and investment stakeholders
• Ensure commercial viability and strategic alignment throughout the scaling process

Product Scaling & Operational Readiness

• Lead the end-to-end development of validated concepts into launch-ready products and services
• Coordinate cross-functional workstreams across Operations, Technology, Finance, Legal, Marketing, Product Management and Commercial teams
• Define operating models, implementation plans, delivery processes and readiness milestones covering go-to-market strategy, costing principles, pricing guardrails, marketing plans, order fulfilment, service delivery, support loops, customer feedback mechanisms, FinOps, legal templates, process development, organisational design, performance management and sales enablement
• Manage programme timelines, dependencies, risks and escalations across multiple concurrent initiatives

Go-to-Market & Commercialisation

• Develop go-to-market strategies including segmentation, pricing, channel strategy, launch sequencing, marketing plans, sales enablement and operational rollout
• Partner with commercial teams to develop positioning, sales collateral and customer engagement plans
• Oversee launch execution and early-stage commercial performance monitoring
• Support transition of mature products into long-term Product Management ownership after stabilisation and operational embedding

Change Leadership & Stakeholder Management

• Drive organisational alignment and adoption required to embed new products successfully
• Influence senior stakeholders across a complex global matrix organisation without direct authority
• Build credibility and momentum across operational and commercial functions globally across Singapore, APAC, EMEA and the Americas
• Resolve cross-functional challenges with speed, structure and commercial pragmatism
• Contribute to internal and external thought leadership on commercial innovation, product scaling and transformation capability development

Key Requirements

• With more than 12 years of relevant experience across transformation, commercial strategy, programme leadership, product commercialisation, go-to-market execution or enterprise change management.
• Proven track record in developing and presenting business cases at senior leadership or C-suite level.
• Experience in consulting and transformation in logistics, cargo, aviation services, supply chain or adjacent sectors strongly preferred.
• Demonstrated experience managing enterprise-scale launches or commercial transformation programmes.
• Ongoing commitment to professional development and continuous learning through industry engagement, conferences, certifications or training.
• Ability to lead complex cross-functional initiatives in large matrix organisations.

Key skills and competencies for a strong potential candidate include:

• Possesses strong commercial and financial acumen, with a highly structured approach to managing multiple interconnected workstreams simultaneously.
• Demonstrates excellent stakeholder management and executive communication skills.
• Ability to thrive in ambiguity while driving disciplined execution, effectively balancing pace, rigour, and organisational alignment.
• Practically fluent in AI tools and committed to adopting AI‑enabled ways of working as a core part of the role.
• Proficient in programme management and collaboration platforms.