Senior Manager, Analytics

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The Senior Manager, Analytics is a strategic and technical leader who serves as the primary analytics authority across a dedicated product portfolio, sitting at the intersection of data science, digital advertising, and client consulting. In this role, you will own the end-to-end analytics vision from measurement strategy and experimental design through to insight delivery - championing advanced methodologies such as incrementality testing, Multi-Touch Attribution, and Media Mix Modeling to drive meaningful, measurable outcomes for clients. By translating complex data into compelling, actionable narratives, you will directly influence high-stakes client decisions, strengthen long-term partnerships, and shape how clients understand the true value of their media investment. Beyond client impact, you will drive the long-term analytics roadmap, guide the adoption of AI-driven innovations, and elevate the capabilities of the broader team through mentorship and thought leadership - positioning the organisation as a trusted leader in advanced, data-driven media solutions.

Skills and Experience

What you will do:

• Strategic Consulting: Act as the primary subject matter expert and consultant for all matters regarding advanced, data-driven analysis, statistics, experimental design, and measurement across your dedicated product portfolio.
• Project Leadership: Partner with internal cross-functional teams and external client stakeholders to ideate, design, and lead the execution of high-impact analytics and measurement initiatives.
• Actionable Insights & Storytelling: Guide the strategic direction of analysis for tests and experiments, providing key perspectives and ideas. Synthesize complex data findings into a cohesive, compelling story to deliver impactful recommendations to clients and internal stakeholders.
• Vision & Planning: Drive the long-term analytics strategy and roadmap. Develop, own, and lead comprehensive measurement plans that align with broader business and client objectives.
• Advanced Measurement: Champion advanced digital advertising measurement methodologies, guiding teams and clients through complex frameworks such as incrementality testing, Multi-Touch Attribution (MTA), and Media Mix Modeling (MMM).
• AI Innovation & Best Practices: Provide strategic and technical guidance on novel Generative AI and Predictive AI-driven projects and automated data pipelines. Educate the team on best practices and execution standards.
• Stakeholder Management: Seamlessly manage expectations across internal teams and external clients, ensuring that all analytics deliverables are executed on time and to the highest quality standards.

What you will need:

• Experience: 6-10 years of professional experience in a data science, analytics, or related quantitative field.
• Agency & Client-Facing Experience: Proven experience working in an agency or consultative environment, with a strong track record of managing client relationships and presenting technical concepts to non-technical audiences.
• Technical Proficiency: Strong, hands-on proficiency in SQL and Python for data manipulation and analysis. Prior hands-on experience building or deploying predictive AI models is highly preferred to effectively guide the execution team.
• Statistical Expertise: Deep understanding of and practical experience with hypothesis testing, statistical analysis, and experimental design (A/B testing, multivariate testing).
• Digital Advertising/Ad-Tech: Proven experience with digital marketing measurement, ad-tech ecosystems, and advanced attribution modeling.
• Mentorship & Leadership: Demonstrated ability to mentor, educate, and guide analysts. We are flexible on the structure of this role and can tailor the balance of individual contribution versus direct people management based on the successful candidate's strengths.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.