Position: Senior Key Account Manager
Location: Marymount
Salary: Up to $8,000
Working Hours: 5 days, office hours
Responsibilities:
Key Account Ownership & Revenue Growth
- Own and manage assigned Modern Trade key accounts as the primary point of contact
- Drive sales growth, distribution expansion, and velocity uplift across accounts, categories, and SKUs
- Develop, plan, and execute rolling 6 to 12 month A&P / BTL plans (promotions, displays, activations) in partnership with retailers
- Track and manage sales actuals vs forecast vs budget at account, category, and SKU level
- Lead negotiations on promo mechanics, displays, pricing support, and retailer programs to achieve win-win outcomes
- Monitor sell-out performance, promo uplift, and ROI, using data to inform future plans
- Ensure strong on-shelf availability (OSA) by working closely with sales ops, supply chain, trade marketing, and retailers
General Trade Management & Revenue Growth
- Manage General Trade distributors as the main point of contact
- Drive sales growth, market share, and distribution expansion across GT outlets
- Monitor and analyze sell-in and sell-out performance to optimize channel effectiveness
Distribution Expansion
- Drive new SKU listings and door expansion within existing Modern Trade partners, ensuring strong in-store launches and early velocity
- Expand General Trade doors by managing and directing the efforts of our distributors
- Build structured account expansion plans aligned with portfolio priorities and channel strategy
Execution Excellence & Cross-functional Leadership
- Work closely with Trade Marketing and Merchandising to ensure:
- Displays, POSMs, and promo price tags are executed on time and in full
- Store-level execution meets agreed standards
- Collaborate with Marketing on brand campaigns, GWPs, contests, and in-store storytelling
- Partner with Supply Chain & Finance on:
- S&OP demand planning
- Order fulfilment
- Debit note, TTA, and claims reconciliation
Seniority, Mentorship & Commercial Rigor
- Act as a senior commercial voice within the Singapore team
- Maintain account hygiene, negotiation quality, and execution discipline
- Identify risks early (OSA, distribution gaps, underperforming SKUs, retailer friction) and proactively propose solutions
- Contribute to broader Modern Trade and General Trade strategy discussions and continuous improvement of sales processes
Requirements:
- 4 - 10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles.
- Proven track record managing Modern Trade retailers in Singapore.
- Hands-on experience in promo planning, display negotiations, and sell-out management
- Excellent negotiation, communication, and stakeholder management skills
- A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of company's growth
- Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight
- Fast learner and a team player, while being detail-oriented
- Good written and verbal communication skills
- Preferably commencement within short notice/immediate starter
HOW TO APPLY:
By submitting any application or résumé to us, you will be deemed to have agreed and consented to us disclosing your personal information to prospective employers for their consideration.
We regret only short-listed candidate will be notified.
Reg No: R1433814
EA License No: 20C0426 (Elitez & Associates)
