Senior Key Account Manager

Asia Pulp & Paper (APP) invites you to be part of our exciting journey in Singapore as we create value and expand globally. As one of the world's largest integrated paper companies, with over 100,000 employees, we deliver products to more than 150 countries through cutting-edge manufacturing and an extensive network of associates.

Our consumer products group, Tissues International, is rapidly growing, and we are seeking a dedicated Senior Key Account Manager to join us for Singapore market.

At APP, integrity in the supply chain and a commitment to our Sustainability Roadmap Vision 2030 are central to our operations. To learn more about our journey toward operational excellence, check out our Sustainability Reports and Forest Conservation Policy at https://app.co.id/sustainability—roadmap-vision-2030.

Role Summary:

The Senior Key Account Manager drives Paseo's growth, profitability, and market share across all major retail channels and key accounts. This role involves developing strategic sales and trade marketing plans, leading high-level retailer negotiations, and managing trade investments. Success requires strong leadership, commercial acumen, and hands-on experience in FMCG retail operations, merchandising, and distributor management.

Key Responsibilities:

Sales Strategy & Business Growth

Drive Modern Trade revenue, profitability, and market share by creating and executing strategic sales and promotional plans. Lead portfolio growth through new product launches, assortment planning, and channel expansion while consistently meeting short- and long-term sales targets. Build strong retail partnerships by developing rolling 3-to-6-month business plans to maximize distribution and category performance.

Key Account & Customer Management

Build and manage strong relationships with buyers, distributors, and retail partners. Lead commercial negotiations regarding pricing, promotions, and trade terms, while managing business plans to ensure seamless execution. Promptly resolve operational and supply issues to improve operational efficiency and drive sales growth.

Trade Marketing & Category Management

Align trade marketing and promotion activities with sales goals and business objectives. Lead category management, including promotion planning, assortment, pricing, and visibility. Optimize trade spending to ensure high ROI and brand growth while negotiating in-store activations and merchandising to maximize sales.

Execution & Merchandising Excellence

Ensure effective implementation of sales plans, promotions, pricing compliance, visibility standards, and merchandising excellence across all assigned outlets. Conduct regular market visits to monitor in-store execution, identify opportunities, and gather competitor intelligence and market insights. Lead, coach, and guide sales merchandisers to improve execution capabilities, negotiation skills, and operational discipline.

Operational & Cross-Functional Management

Drive operational efficiency within the Modern Trade channel to improve service levels, stock availability, and execution effectiveness. Collaborate closely with Trade Marketing, Brand Marketing, Supply Chain, Finance, and Operations teams on forecasting, inventory planning, release orders, and promotional execution. Ensure alignment between commercial strategies and operational capabilities to minimize out-of-stock risks and maximize sales opportunities.

Reporting & Market Intelligence

Analyze sales data, market trends, promotional performance, and customer insights to support strategic decision-making. Prepare forecasts, management reports, business reviews, and sales performance analysis on a weekly, monthly, and quarterly basis. Provide regular market intelligence updates including competitor activities, pricing movements, promotional trends, and category developments.

Requirements & Qualifications:

• Bachelor's Degree in Business, Sales, Marketing, or related discipline.
• With FMCG sales experience with strong exposure to Modern Trade channels.
• Hands-on experience managing Modern Trade accounts within tissue, personal care, household products, or FMCG industry. Experience managing major Singapore retailers such as NTUC FairPrice, Cold Storage, and other leading Modern Trade retailers
• Excellent leadership, analytical, communication, and presentation skills.
• Highly driven, commercially focused, and execution-oriented mindset.
• Proficient in Microsoft Excel, PowerPoint, and sales reporting systems.
• Willing to travel frequently for market visits and customer engagements.