Are you ready to architect the digital future of a global fashion powerhouse
As the Senior Global Digital Marketing Manager, you will be the driving force behind our global ecommerce growth and digital performance marketing initiatives. You will own the end-to-end digital ecosystem, crafting strategies that propel sustainable business growth across international markets. From building the brand's awareness online through orchestrating a sophisticated performance media mix and multi-channel budget forecasting to optimizing the ecommerce journey for maximum conversion, your impact will be felt globally.
You will leverage cutting-edge data insights and AI-driven tools to make strategic decisions that enhance customer lifetime value and amplify our brand's digital resonance. This is a unique opportunity to shape how Charles & Keith connects with millions of consumers across the ever-evolving global digital landscape.
KEY RESPONSIBILITIES:
Strategic Global Planning
- Architect the Digital Ecosystem: Define and execute a comprehensive, full-funnel digital marketing strategy across paid, owned, and earned channels on a global scale.
- Drive Measurable Impact: Translate ambitious business goals into actionable KPIs (e.g., ROAS, CAC, LTV, conversion rates, global revenue growth).
- Innovate and Optimize: Identify strategic gaps in digital channels and pioneer short- and long-term tactics to maintain our competitive edge.
- Amplify Brand Affinity: Build and scale our social presence and engagement across diverse international platforms, ensuring a consistent, premium brand narrative.
- Establish Global Standards: Set the benchmark for best practices across SEO, Performance Marketing, Social Media, Digital Content, and UX/UI.
Performance Marketing & Media Mix Ownership
- Master the Funnel: Own and continuously optimize brand and performance marketing strategies across major global platforms (Meta, Google Ads, TikTok, affiliates, and emerging regional channels).
- Maximize Efficiency: Rigorously evaluate channel effectiveness to drive scalability, efficiency, and incremental growth across diverse markets.
- Pioneer New Frontiers: Champion innovation by testing new platforms, ad formats, and growth levers to stay ahead of digital trends.
Ecommerce Strategy & Operations
- Elevate the Digital Storefront: Oversee the global ecommerce marketing strategy, aligning calendar planning and promotional activities with broader brand objectives.
- Optimize the Journey: Refine the product assortment and online shopping experience to deliver a seamless, premium journey for our global customer base.
Budgeting & Forecasting
- Command the Investment: Oversee and strategically allocate the multi-channel digital marketing budget across global markets.
- Predictive Modeling: Build robust forecasting models and ROI scenarios to guide high-stakes investment decisions.
- Maximize Profitability: Optimize spend dynamically across regions and channels to ensure maximum return on investment.
Analytics & Insights
- Data-Driven Leadership: Lead advanced analytics initiatives, translating complex campaign and customer data into actionable, strategic business insights.
- Visualize Success: Steer the development of comprehensive dashboards to provide deep-dive analyses into full-funnel performance, CAC, and multi-touch attribution.
AI & Workflow Innovation
- Embrace the Future: Leverage generative AI and platform-native machine learning (e.g., Meta Advantage+, Google PMax, ChatGPT, Claude) to accelerate data analysis and revolutionize operational workflows.
- Drive Tech Adoption: Champion the integration of innovative tools to enhance campaign execution, reporting, and overall team agility.
WHAT WE ARE LOOKING FOR:
- Extensive Experience: Minimum of 10 years of progressive experience in digital marketing, ideally within the global fashion, retail, or ecommerce sectors.
- Exceptional Leadership: Outstanding communication, stakeholder management, and leadership skills, with the ability to inspire cross-functional teams across different regions.
- Tech-Forward Mindset: A forward-thinking approach with proven experience adopting AI-driven tools and automation to elevate marketing effectiveness and operational efficiency.
- Proven Track Record: Demonstrated success in owning and scaling large-scale digital media budgets, delivering profitable growth, and driving measurable business impact on a global scale.
- Ecosystem Expertise: Deep knowledge of global digital and ecommerce platforms, CMS, and complex online customer journeys.
- MarTech Mastery: Proven capability in leveraging CRM, CDP, and marketing automation platforms to execute personalization, segmentation, and lifecycle marketing at scale.
- Commercial Acumen: Exceptional ability to translate complex data into strategic, revenue-driving decisions.
