As the Senior Manager, Field Marketing in SEA, you will own the regional go-to-market strategy and execution that drives demand, accelerates pipeline, and deepens customer engagement across priority Southeast Asian markets.
You will lead end-to-end field marketing programs – from flagship events and executive roundtables to webinars and customer meetups – working closely with regional Sales, Product Marketing, SDR and Marketing Operations teams to deliver measurable business outcomes.
This role is both strategic and hands-on. You will set the plan, manage budget and OKRs, and personally drive high-impact programs that support our highest-priority segments and markets in SEA. Experience with ABM and partner marketing is a strong plus and will help you collaborate effectively with those teams.
The role is based in Singapore.
Responsibilities:
- Own the SEA field marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets.
- Design and execute localized field initiatives (e.g. executive roundtables, flagship events, conferences, webinars, customer meetups) that create net-new demand, accelerate active opportunities and strengthen customer advocacy.
- Partner closely with regional Sales and SDR teams to align field programs to territory plans, target segments and opportunity stages, ensuring strong follow-up and conversion.
- Personalize content, narratives and offers by account segment, vertical and market; commission and localize case studies, customer stories and thought leadership relevant to SEA buyers.
- Orchestrate multi-channel execution across owned, earned and paid (email, events, digital, social, PR, SDR plays, website, intent and retargeting) to maximize reach and conversion of field-led programs.
- Set and track KPIs for pipeline, opportunity creation, velocity, event ROI and program ROI; build and maintain dashboards with Marketing Ops and Sales Ops in Salesforce and associated marketing tools.
- Manage regional budget, vendors and agencies; standardize repeatable field plays and scale what works across markets.
- Collaborate with Product Marketing to ensure clear positioning and messaging for field initiatives, and to bring SEA market insights back into global GTM plans.
- Coach and coordinate cross-functional squads (Sales, SDR, Product Marketing, Operations) to deliver high-quality experiences at events and campaigns.
- Ensure brand, legal and regulatory compliance across all field campaigns and activities, maintaining a best-in-class customer experience.
- Travel across SEA for events and key account programs (approximately 20%).
Who you are
- We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have but are not mandatory.
Minimum qualifications:
- 10+ years of B2B marketing experience, with significant time spent in field marketing roles; proven success driving pipeline and revenue influence in Southeast Asia within fintech, payments or B2B SaaS.
- Track record of designing and executing high-impact field programs (in-person and virtual) that deliver measurable pipeline and expedite deal cycles.
- Strong stakeholder management and leadership; experience influencing senior Sales leaders and working in lockstep with SDR, Product Marketing and Operations teams.
- Data-driven operator with strong command of marketing and sales tech stacks: Salesforce plus Marketo/HubSpot, webinar/event tools and analytics/attribution platforms.
- Excellent written and verbal communication in English.
- Deep understanding of SEA market dynamics and how to localize go-to-market strategies by country.
- Strategic thinker who is also hands-on; comfortable moving from executive planning to on-the-ground execution in a fast-paced, high-growth environment.
Preferred qualifications:
- Experience building or partnering on ABM programs (1:1, 1:few, 1:many) for priority enterprise and mid-market accounts in collaboration with Sales and/or a dedicated ABM team.
- Experience in partner or co-marketing with strategic alliances and channels (e.g. platforms, PSPs, ISVs, banks, networks), including exposure to MDF, joint value propositions and co-branded campaigns.
- Familiarity with ABM and intent platforms (e.g. Demandbase) and how they support field marketing and account engagement strategies.
- Experience managing or mentoring a small regional marketing team or agencies supporting field initiatives.
- Additional SEA languages are a plus.
We regret to inform that only shortlisted candidates will be notified.
EA Reg No: R24125692, Larissa Lim
Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544
