Who We Are:
MIMS is Asia-Pacific's leading multi-channel provider of trusted, quality medical information, medical education, and knowledge services connecting healthcare communities. Our work empowers healthcare professionals to improve patient outcomes by facilitating knowledge exchange and better decision-making.
Today, MIMS has a strong regional presence in 17 countries and regions across Asia-Pacific with approximately two million healthcare professionals subscribed to its drug & resource portal, digital and print publications. We provide solutions to leading pharmaceutical companies and established healthcare institutions across the world.
What Impact You Will Make:
- Be part of the Regional Team to plan, manage, and develop MIMS Healthcare's online platform that operates across 8 countries with millions of healthcare professional users.
- Maintain, monitor, and drive growth in user traffic and engagement through continuous product enhancements.
- In collaboration with the Product Head, plan and set up both short- and long-term user growth strategies and tactics for the MIMS online platform.
- Initiate platform enhancement projects and execute them in collaboration with the project management, technical, marketing, operations, and content teams.
- Plan, manage, and lead data-driven continuous improvement initiatives.
- Research and understand user needs (healthcare professionals needs), market trends, and the competitive landscape, and feed insights into our product strategy.
What Skills and Experience You will Bring:
- 4+ years of hands-on experience as a B2C online service product management executive.
- Experience in user journey mapping and persona profiling, and in transforming insights into impactful product enhancement strategies and user growth plans.
- 4+ years of hands-on experience in planning and developing new or updated online product features.
- 3+ years of hands-on experience in user behavior data management (planning datasets to be tracked, enabling data tracking with technical teams, analyzing/interpreting data, deriving valuable insights, and recommending next improvement actions, as well as maintaining data repositories).
- Hands-on experience with user behavior tracking tools, digital marketing tools, and data visualization platforms (e.g., Google Analytics, Firebase, Search Console, Google Tag Manager, A/B testing tools, Google Looker Studio).
- Ability to conduct research to understand user needs and market trends, analyze the competitive landscape, and translate insights into actionable product enhancement plans.
- 4+ years of experience working in an online service company with more than 100K sessions per month (website and/or mobile app).
- Ability to approach planning, prioritization, and execution in a data-driven, quantified, and analytical manner, using established frameworks.
- 3+ years of experience in website or mobile app enhancement projects, working closely with key stakeholders (PMs, engineers, marketing, editorial, etc.), with a solid understanding of the software development process.
- Entrepreneurial mindset willing to try new things, resilient in the face of challenges, and driven by outcomes.
- Ability to foster an environment that encourages collaboration, accountability, and high-quality results.
- Strong communication skills in English.
- Bachelor's degree in Computer Science, Engineering, Marketing, or a related field.
Added value:
- Experience in planning and launching new online services from concept development to setup and initial rollout.
- Experience applying the RICE framework or similar product enhancement assessment methodologies.
- Ability to manage SEO initiatives (coordinate with agencies, liaise with engineers and PMs, and drive content-oriented SEO).
- Experience in AI adoption initiatives.
- Ability to understand service and business needs and translate them into clear requirements documentation.
- Experience in healthcare-related online services.
Perks You Will Enjoy:
- On top of 13th month pay, we provide annual performance-based bonus and annual salary adjustment.
- Flexible time and telecommuting arrangements.
- Paid leaves for vacation, medical, hospitalization and compassionate reasons.
- Medical benefits that include Outpatient Medical Specialist Consultation.
- Dental coverage with a capped amount per year.
