Develop and distribute press releases, media kits, and brand stories to enhance brand visibility.
Create engaging, shareable content formats (e.g., feature articles, thought-leadership pieces, curated roundups) and identify opportunities for amplification through media, email marketing, and social platforms to ensure cohesive brand storytelling.
Build and maintain relationships with journalists, media outlets, and influencers.
Monitor media coverage and analyze PR campaign performance.
Support the organization and execution of brand activations, events, and photoshoots.
KOL Management
Identify, engage, and manage partnerships with influencers.
Oversee content approvals, contractual agreements, and performance tracking.
Ensure influencer content aligns with brand messaging and marketing objectives.
Requirements
1–3 years of experience in PR, influencer marketing, or brand communications.
Strong writing and communication skills for press releases, marketing materials, and stakeholder engagement.
Hands-on experience in media relations, influencer collaborations, and campaign execution.
Well-established media network and strong KOL/influencer contacts to effectively drive PR and influencer initiatives.
Strong project management skills, with the ability to multi-task and meet deadlines in a fast-paced environment.
A proactive mindset with a passion for brand-building, storytelling, and consumer engagement.
