Develop and execute full-funnel paid media strategies across Facebook, Google Ads, TikTok, and The Trade Desk. Monitor overall and channel-specific real-time data, while implementing proactive optimizations to drive continuous improvement in spend efficiency and measurable business results
Identify performance trends and propose data-backed recommendations for future campaigns when delivering Post-Campaign Reports (PCRs) to marketing stakeholders. Design performance dashboards that provide a clear narrative on campaign health and actionable insights for continuous improvement where needed
Driving Data-Driven Insights & A/B Testing: Identify and execute A/B tests for FairPrice Group's Business Units. These tests are essential for understanding optimal campaign elements, leading to more cost-efficient campaigns and directly contributing to Pillar 3 of our Work, Build, and Spend Better initiatives.
AI for Performance Enhancement: Propose innovation projects by utilizing AI to improve overall performance. This includes identifying opportunities for AI-driven optimization in paid campaign management, audience targeting, and content
Stakeholder Collaboration & Process Excellence: Act as a strategic partner to marketing teams of various Business Units by aligning paid media strategies with their specific goals. Continuously seek opportunities to innovate day-to-day workflows, ensuring executions are not only streamlined but also scalable across the organization.
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
3-5 years of hands-on experience in performance marketing.
Deep proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager and Programmatic platforms.
Strong analytical mindset with proficiency in Excel/Google Sheets and Google Analytics .
Ability to manage multiple campaigns simultaneously and meet deadlines.
Digital-savvy with knowledge of retail, branding trends, and consumer insights.
Strong attention to detail with the ability to manage multiple projects simultaneously.
Excellent communication and organizational skills.
Adaptable and comfortable in a dynamic environment with evolving priorities
A collaborative team player with a proactive attitude to support various brand initiatives.
Prior experience or interest in brand management or marketing would be advantageous.
