Senior Executive, Marketing (Social Media)

Responsibilities:

Social Media Strategy, Editorial Planning & Growth

• Develop and manage TANGS social media content calendar across all platforms.

• Plan and execute content aligned with marketing campaigns, seasonal priorities, tenant features and in-store experiences.

• Identify emerging social trends, consumer interests and content opportunities to strengthen TANGS position as a curator of newness, trends and experiences.

• Recommend new content ideas, formats and platform opportunities to improve audience engagement and social media performance.

• Work closely with the Marketing Manager to translate overall marketing objectives into effective social media initiatives.

Content Creation & Production

• Develop and produce engaging social media content that is aligned with TANGS brand positioning, content pillars and editorial direction.

• Plan and execute social-first initiatives, including TikTok LIVE, creator collaborations and platform-specific campaigns, to drive audience engagement and brand awareness.

• Plan and coordinate photo and video shoots for campaigns, store events, tenant features and experiential content.

• Produce content where required, including captions, visuals and short-form videos, while supporting and collaborating with the team on day-to-day content creation.

• Work closely with internal teams, tenants, creators and external partners to source, develop and curate compelling content opportunities.

• Ensure content is optimised for quality, storytelling and consistency across all social media platforms.

• Utilise content creation and editing tools such as Canva, CapCut or Adobe Creative Suite to create and refine content where required.

Community, Reporting & Coordination

• Oversee community management across all social media platforms, ensuring timely responses, positive customer engagement and appropriate escalation of issues where necessary.

• Monitor and analyse key social media performance metrics (e.g. reach, engagement, follower growth and traffic), providing actionable insights and recommendations to optimise content performance.

• Prepare monthly performance reports, highlighting key trends, learnings and opportunities for continuous improvement.

• Support the coordination of social media deliverables with internal stakeholders to ensure content priorities, timelines and campaign objectives are met.

• Manage the end-to-end content workflow, ensuring efficient planning, approvals and execution across campaigns and always-on content.

• Support the Marketing Manager in identifying opportunities to improve social media processes, community engagement and operational efficiency.

Requirements:

. Bachelor's Degree in Marketing, Communications, or related field

. 3 - 4 years of experience in social media, content creation, or digital marketing

. Experience in retail, fashion, beauty, or lifestyle brands

. Familiar with major social platforms and content formats (IG, TikTok, FB, XHS)

. Experience with Meta Ads Manager (boosting and simple campaigns)

. Comfortable with content creation tools (Canva, CapCut, Adobe tools)

. Strong copywriting and attention to detail

. Organised, responsive, and able to manage multiple timelines in a fast-paced environment

. A proactive mindset with willingness to learn and contribute ideas