Senior Executive Marketing & Operations (Maternity Cover)

Role Overview

We are looking for a Senior Executive - Marketing & E-commerce Operations (Maternity Cover) to support the day-to-day execution of both retail and online business operations, ensuring smooth coordination across marketing, e-commerce, CRM, and campaign execution.

This role is ideal for someone who is highly organized, hands-on, analytical, and comfortable working in a lean, fast-paced environment. The candidate should be able to balance execution, coordination, and reporting while supporting business growth across both digital and offline channels.

Key Responsibilities

1. E-commerce & Business Operations

. Support day-to-day operations across online and retail business functions

. Coordinate with internal stakeholders to ensure smooth execution of business priorities

. Monitor campaign readiness, timelines, and operational deliverables across channels

. Support execution of initiatives that drive commercial performance and business efficiency

2.Performance Marketing & Digital Support

. Assist in running and optimizing performance marketing campaigns across key paid media channels (Meta, Google, TikTok or relevant digital platforms)

. Track campaign performance, budgets, traffic, and ROAS with support from internal teams/agencies

. Work closely with relevant teams to ensure timely launch and optimization of paid campaigns

. Support A/B testing, audience tracking, and campaign performance analysis

3. CRM & Customer Marketing

. Support CRM execution across channels including EDM, WhatsApp, SMS, or relevant customer touchpoints

. Coordinate campaign deployment, customer segmentation, and database-related tasks

. Work with internal teams to ensure CRM calendars and customer communication plans are aligned

. Monitor CRM performance including open rates, click-through rates, retention, and customer engagement metrics

4.Retail Marketing & Campaign Operations

. Support execution of retail marketing initiatives, store-related campaigns, and brand activations

. Coordinate with internal and external stakeholders for marketing campaign rollouts

. Ensure marketing assets, timelines, and execution requirements are aligned across teams

. Assist in seasonal campaigns, launches, promotions, and operational marketing needs

5. Reporting & Analytics

. Prepare weekly / monthly reports covering marketing, CRM, e-commerce, and campaign performance

. Track business performance, campaign results, and key operational metrics

. Support reporting related to traffic, engagement, conversion, customer behavior, and sales-related KPIs

. Consolidate insights and identify areas for optimization

6. Cross-functional Coordination

. Work closely with Creative, Retail, E-commerce, CRM, Digital, and relevant teams to ensure smooth execution

. Support ad-hoc projects, operational priorities, and business needs across marketing and commerce functions

Requirements

. 3-4+ years of experience in Marketing Operations, E-commerce, CRM, Digital Marketing, or Business Operations

. Experience in fashion, retail, lifestyle, e-commerce, or consumer-led brands preferred

. Strong understanding of performance marketing, CRM, campaign execution, and reporting

. Familiarity with Meta Ads, Google Ads, TikTok Ads, CRM tools (Klaviyo /Mailchimp / similar), and analytics platforms

. Comfortable managing multiple moving pieces across both retail and online business operations

. Strong coordination and stakeholder management skills

. Analytical mindset with ability to interpret performance data and reports

. Detail-oriented, organized, and execution-focused

. Comfortable working in a lean, dynamic, and fast-paced environment

. Strong communication and problem-solving skills

. Proficiency in Excel / Google Sheets / reporting tools preferred