Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
Manage social media platforms and integrate online activities with offline marketing promotions
Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
Housekeep and update content of various digital and social media platforms
Proactively market in-mall advertising spaces to generate additional revenue for the mall
Manage and supervise Digital Services Advocates
Requirements:
Degree in Mass Communications, Marketing, or a related field
Preferably with 2-3 years working experience in a similar capacity
Creative, resourceful, and good interpersonal skills
Excellent written and verbal communications skills
Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
Fast and independent with strong organizational skills
Self-motivated and able to work under pressure
Data-driven, results-oriented and able to meet tight deadlines
Prior knowledge in AEM and SAP will be a plus
Prepared to work in a fast pace and dynamic retail environment
