Job Summary:
Spearheads digital fundraising activities to achieve fundraising targets and assists in building sustainable online revenue-generating channels to support TOUCH's mission in serving the community.
Principal Responsibilities and Duties:
- Develop, implement and optimise multi-channel digital fundraising campaigns across multiple platforms (social media, email, website, paid advertising) to drive engagement and donations
- Develop and manage donor journeys for online supporters, including acquisition, engagement, and retention strategies.
- Monitor, analyse and report on campaign performance, using data-driven insights to improve strategies
- Manage the marketing budget, ensuring cost-effective and impactful spending
- Support the implementation of automation tools and CRM integrations to streamline digital fundraising efforts.
- Stay up to date with digital marketing trends and best practices to enhance outreach and fundraising efforts
- Support team's physical fundraising events (pre-event and actual day event operations)
Essential Skills and Qualifications:
- Good degree in Advertising, Marketing or equivalent
- Proven 2-5 years experience as a Digital Marketing strategist or manager - in-house or agency-based
- Experience with email marketing, CRM system (Adobe, Microsoft 365), and marketing automation tools.
- Proficiency in using Google Analytics, SEO, and paid digital advertising (Google Ads, Meta Ads, etc.).
- Strong analytical and data interpretation skills to drive decision-making.
- Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.
- Excellent written and verbal communication skills with internal and external parties
Core Competencies and Attributes:
- High-performing individual who is passionate about delivering winning digital solutions
- Able to adapt to changes and willing to learn new skills
- Proven ability to handle a high-volume of workload in a fast-paced, dynamic environment
- Able to understand data, trends and reports to make actionable decisions
