Senior Executive, Content

As a Senior Executive, Content, within the Corporate Communications team, you will be responsible for growing the general insurance industry's brand voice and presence by developing and delivering high impact content strategies and narratives that communicate our key messages and value propositions. This is an individual contributor role.

You will be required to plan, produce, manage, and monitor content that supports the company's overall marketing and communications strategies and ensure consistency in messaging and alignment with organisational objectives. This includes developing engaging written and multimedia content, identifying key target markets, managing, maintaining and optimising content across the company's and our partners platforms. Content creation includes but is not limited to writing, illustrating, layout, script, and video production.

Success in this role will be demonstrated by your ability to:

• Invest time and effort into developing a nuanced understanding of business issues and the business environment.
• Develop narratives and story tell.
• Apply and incorporate understanding of business issues and needs to generate content to achieve messaging objectives and close gaps.
• Co-create with internal and external collaborators.

This role will report to the Corporate Communications Head. This is an immersive role for a candidate who enjoys (co)creating, ideating, and collaborating.

The Role Involves

1. Content Creation and Management

• Identify and develop key target market and segments. Shape content strategy and drive content development across channels, target markets and segments.
• Develop and execute social media and marketing strategies and campaigns that connect with key target market and segments.
• Maintain a content calendar with regular publishing cadence.
• Monitor and report on the performance of the brand, campaigns, and content using marketing analytics and social listening tools. Use data and insights to provide actionable recommendations for enhancing future campaigns and content strategies
• Collaborate with external partners.

2. Creative Development Support

• Provide content development counsel and support to other teams.

3. Marketing Communications and Activations

• Generate and execute marketing campaigns to promote projects, events and initiatives.
• Translate integrated marketing strategies into impactful outcomes.
• Track and measure outcomes against success metrics and calibrate.
• Support the planning and execution of events and activations.

4. Branding

• Act as brand custodian by ensuring consistency in messaging and alignment to brand identity
• Contribute to event planning, management and execution to ensure alignment with the association's brand and carry positive messaging around key messages

5. Organisation support

• Support the work of the committees and workgroups - including organising meetings, preparing documents and meeting materials, collecting, analysing and collating feedback and responses, executing industry initiatives, and liaising with member representatives

6. Other duties and responsibilities as may be needed

You Might Be Who We're Looking for If You:

• Are a digital native and chronically online.
• Enjoy creating, ideating, and thrive in a collaborative environment.
• Have a track record of developing and delivering effective content or marketing strategies.
• Are comfortable experimenting with video content and open to being behind or in front of the camera when needed.
• Possess basic experience with content development and management tools like AI-assisted tools (e.g. Nanobanana,Google Gemini), video editing software (e.g. CapCut), analytic tools, and other performance monitoring and tracking tools.
• Can write fluently and independently in English with minimal corrections.
• Can build sustainable working relationships with diverse stakeholder groups of varying backgrounds and profiles. Motivated self-starter who is willing to try new things and adapt to evolving business needs

Minimum Qualifications

• A Diploma, Bachelor's degree, or equivalent practical experience in advertising, content development, marketing, business, communications, or public relations.

Application

When applying, please provide:

1. Your resume

2. Samples that will help showcase your strengths in content development. They may be work from your professional or personal portfolio.

Application Questions

Please answer the following questions and submit your answers to [Confidential Information].

1) The creative tools you have or currently use and what you use each tool for (e.g. Adobe Photoshop, Canva, Capcut etc.)

2) AI tools you have or currently use and what you use each AI tool for.

3) Imagine you are the content specialist in charge of developing and executing a content strategy to promote healthier choice A drinks.

Please describe:

• Goals - What you want to achieve (e.g. influence opinion)
• Audience - Who you're speaking to
• Content pillars/themes - Core topics you focus on
• Formats - Articles, LinkedIn posts, videos, reports, etc.
• Channels - Where content is published (e.g. LinkedIn, website)
• Tone & voice - How your brand sounds
• Measurement - How you track performance (e.g. engagement, reach)

Candidates who can showcase proficiency in AI-assisted tools will have an added advantage.

Administrative Information

• Salary Range: S$3,700 to S$5,000
• Office Location: Market Street, Central Business District, Singapore
• Remote-first hybrid work

The General Insurance Association of Singapore is an equal opportunity employer. Your personal data will be treated with strictest confidence and will be used solely for the purpose of this job search.

We regret that only shortlisted candidates will be notified.

About Us

The General Insurance Association of Singapore (GIA) is the trade association representing the general insurance (i.e. non-life)sector in Singapore. Our members comprise insurance companies who provide a wide range of general insurance products, from motor, travel, property, and liability insurance to specialty and commercial lines.

We work to advance the interests of the general insurance sector while promoting public trust and confidence. We achieve this by fostering collaboration, advocating on regulatory and policy matters, and supporting professional development and innovation within the sector.

As the sector's central voice, GIA works closely with government agencies, regulators, and other stakeholders to enhance the resilience, efficiency, and sustainability of general insurance in Singapore. We also lead initiatives that benefit policyholders, including public education on insurance awareness as well as talent outreach and development.

Learn more about us:

www.gia.org.sg

https://www.linkedin.com/company/giasingapore/