Senior Executive, Communications and Engagement (Brands)

About the Role

We are looking for a digital-first marketer who can translate complex ideas into clear, engaging content and campaigns across key channels. You will play a key role in driving audience engagement, growing our digital presence, and supporting lead generation through email, social media, search and web platforms. This role goes beyond execution-it requires good judgment on what content formats and approaches will resonate with different audiences. You will be part of a team that brings campaigns to life across multiple touchpoints, from content creation to publishing and optimisation.

Job Responsibilities

• Execute digital marketing across key channels, including email marketing, social media, search engine marketing, search engine optimisation and website publishing.
• Develop clear, engaging and audience-appropriate content across platforms, with a strong sense of what formats and approaches drive engagement.
• Translate complex ideas into accessible and compelling content for different stakeholder groups, including businesses, partners and the innovation community.
• Contribute to campaign ideation and execution, shaping content and approaches across digital and content touchpoints.
• Work with internal teams and external partners such as designers and agencies, with good judgment on what works visually across platforms.
• Manage content publishing and updates across digital platforms, ensuring accuracy, consistency and timeliness.
• Monitor and analyse performance such as engagement, traffic and campaign results, and apply insights to improve content and campaign effectiveness.
• Support key initiatives such as IP Week @ SG, IP for Growth Awards and other outreach campaigns.

Are you the one Please write to us if you have/are:

• Diploma or Degree in Mass Communication, Marketing or related disciplines.
• 1-2 years of relevant experience in digital marketing, content marketing or communications.
• Strong writing ability, with experience adapting content for different platforms and audiences.
• Hands-on experience in digital marketing or content creation, including areas such as social media, email campaigns, website content or digital advertising.
• Familiarity with digital tools and platforms such as content management systems, email marketing tools or advertising platforms.
• A natural interest in digital content, with awareness of what makes content effective and engaging.
• An eye for visuals and appreciation of good design across different media.
• Meticulous, organised and able to follow through on tasks independently.
• A positive, proactive attitude, with curiosity to learn and experiment.
• Good interpersonal skills and ability to work well in a team.

To apply for this position, please click to apply or email your CV to [Confidential Information]

We regret to inform that only shortlisted candidates will be notified.

About IPOS International

IPOS International, a wholly‐owned subsidiary of the Intellectual Property Office of Singapore (IPOS), is the capability-building arm of the IPOS. We work with enterprises and governments to turn intangible assets and intellectual property (IP) into real business outcomes-driving growth, market expansion, competitive edge and investor readiness. Backed by over 100 IP specialists, including IP strategists, faculty and patent analysts, we bring deep expertise and commercial insight to help organisations grow in the global innovation economy. To achieve this, we will offer committed and passionate individuals a place where their talent and opinions are valued. To succeed as an organisation, we believe in empowering individuals while working as a team of professionals with honesty and displaying integrity as core values. We invest heavily in our people so that they get the training and development they need to succeed.

For more information on IPOS International, please visit www.iposinternational.com.