The Senior E-commerce Marketing Associate supports the day-to-day execution of e-commerce marketing activities across paid, owned and promotional channels, with the goal of ensuring campaigns and initiatives are delivered accurately, on time, and in line with commercial priorities.
This role is hands-on and execution-focused, working closely with the E-commerce Marketing Manager to operationalise plans, track performance, and maintain strong marketing hygiene across calendars, trackers and workflows.
It is an entry-to-mid level role designed to build strong foundations in e-commerce operations, campaign execution and cross-functional collaboration.
Responsibilities:
A. Campaign & Activation Support
- Execute and support key promotional, tactical, and payment initiatives across markets, supporting day-to-day execution tasks such as coordination, checks and follow-ups across CRM activations, paid media, Community and Social.
- Support campaign launch and wrap-up activities by checking that all setups, assets and timings are correctly implemented.
- Primarily support the day-to-day implementation of always-on initiatives and provide ad-hoc execution support for seasonal or global campaigns when requested.
B. Performance Tracking & Reporting Support
- Track day-to-day campaign performance to identify and flag issues or risks in a timely manner.
- Maintain and update campaign trackers, calendars and reports to ensure information is accurate and up to date.
- Support campaign wrap-ups by consolidating key learnings and challenges, discussing them with the manager and sharing relevant updates with cross-functional teams.
C. Cross-Functional Coordination
- Liaise with CRM, Performance Marketing, and DX-DC (CRO / UI-UX) teams to support execution needs.
- Follow up on action items and ensure inputs are delivered on time.
- Act as a dependable execution support within the e-commerce operating model.
D. Operational Excellence
- Maintain accurate documentation, timelines and trackers.
- Ensure briefs, processes and workflows are followed consistently.
- Support improvements to execution standards and ways of working.
- Help reduce execution errors through attention to detail and checks.
E. Stakeholder Interaction
This role works closely with:
- E-commerce Marketing Manager (direct reporting line)
- Performance Marketing
- CRM
- DX-DC (CRO / UI-UX)
- E-commerce Operations
- E-Inventory
- Business Development (for alignment on tracking and reporting)
F. Governance & Business Rhythm
- Support weekly execution and performance check-ins.
- Prepare materials and updates for internal reviews.
- Ensure execution updates are clear, structured and action oriented.
G. KPIs
- Accuracy and timeliness of campaign execution.
- Quality of tracking, documentation and reporting.
- Reduction in execution errors and rework.
- Stakeholder satisfaction and reliability.
- Contribution to smooth campaign delivery.
Requirements:
- 12 years of experience in e-commerce, digital marketing or a related role.
- Exposure to campaign execution, marketing operations or performance tracking is a plus.
- Basic understanding of e-commerce KPIs (traffic, conversion, sales).
- Familiarity with tools such as GA4, CRM platforms or ad platforms is an advantage.
- Strong Excel / Google Sheets skills for tracking and reporting.
- Highly organised and detail-oriented.
- Reliable, hands-on and execution-driven.
- Proactive and willing to learn.
- Comfortable working with multiple teams and timelines.
- Curious about performance and optimisation.
- Positive attitude and strong follow-through.
