Job Description:
1. Take ownership to:
- Identify gaps in marketing performance
- Propose bold, data-backed strategies
- Drive measurable improvements in leads, bookings, and revenue
2. Actively conceptualise and execute creative, high-converting marketing campaigns to drive:
- Lead generation
- Appointment bookings
- Show-up rates
3. Develop strong campaign hooks, offers, and messaging angles, such as:
- First-trial offers (e.g. acne, slimming, hair removal)
- Limited-time promotions / urgency campaigns
- Before & after storytelling (compliant formats)
- Package bundling strategies
4. Initiate and execute:
- Seasonal campaigns (CNY, Hari Raya, Summer body, Year-end glow-up)
- Treatment-specific campaigns (e.g. Pico laser, HIFU, fat freezing)
- Outlet-level push campaigns to drive traffic to specific locations
5. Drive retention and reactivation strategies, including:
- CRM campaigns
- Remarketing funnels
- Loyalty programme initiatives
6. Continuously monitor competitors and market trends to propose new growth ideas
7. Lead Generation & Funnel Optimisation
- Support and optimise full marketing funnel: Awareness → Lead → Booking → Show-Up → Repeat
- Identify drop-off points and implement strategies to improve conversion rates and show-up rates
- Work closely with clinic/frontline teams to improve lead handling and appointment conversion
- Drive initiatives to increase Cost per Appointment Booked (CPAB) efficiency
Job Requirement:
- 2-5 years of hands-on experience in digital / performance marketing
- Proven track record in lead generation, conversion optimisation, and campaign scaling
- Experience in aesthetic, beauty, healthcare, or medispa industry is highly preferred
