Responsibilities
A dynamic and growth-oriented professional who is familiar with various functions of Digital Marketing, specifically in Paid Performance Marketing, Social Analytics and Customer Lifecycle Management. The successful candidate will play an active role in marketing our Mediacorp Consumer Brands across platforms, support new key and strategic initiatives to drive growth and incrementality.
Scope of the role
The role will analyse, synthesize data and information from multiple sources and encourage cross collaborative efforts. The successful candidate will support the Paid Performance Media, Social Analytics and Customer Lifecycle Management teams in their day-to-day operations, optimise workflows and campaigns to ensure performance deliverables are met.
The individual will be expected to think and act both strategically and tactically with a data-driven mindset. You must be able to work both independently and as a team player, comfortable in a fast-paced and ever-changing environment.
Key Responsibilities
Digital Marketing
- Synthesize data from multiple data sources and intelligence, turn them into actionable insights that can help to drive platform KPIs and organizational goals
- Gatekeep and encourage cross collaborative efforts across different functions of Digital Marketing to optimize performance
Paid Performance Media & Optimisation
- Lead campaigns from strategy, implementation, optimization, data analytics, KPI monitoring to end-of-campaign reporting. This includes social boosting amplification. The individual should have hands-on experience with ad set-up on media buying platforms e.g. Meta and TikTok Ads Mgr.
- Utilization of data analysis (platform, web & app) to optimize campaigns, inform budget adjustments, A/B testing of campaigns, landing pages, and target audiences to achieve continuously lower CPAs. The individual should have hands-on experience with tools e.g. Adobe Analytics, Microsoft Excel Pivot Table etc.
- Work with external agency partner(s) to ensure proper delivery of campaign brief and optimization, and performance marketing deliverables are met.
- Facilitate regular and accurate always-on reporting against benchmarks
- Collaborate with both internal and external stakeholders to support relevant Business Units/Products in hitting organization's targets via paid marketing
- Facilitate conversations with internal stakeholders such as Product, Data Engineers or external partners in ad tech implementations when required.
Social Performance & Analytics
- Employ tools to monitor, track performance and report on Mediacorp social accounts e.g. TikTok Business, Meta Business Suite, Tubular, Brandwatch etc. The individual should have prior hands-on experience with Social Analytics.
- Collaborate closely with internal stakeholders to grow the brands, communities, and increase stickiness
- Analyse and share insights on what perform well for each Mediacorp brand
- Benchmark performance against competitors, share ideation opportunities, key trends & insights.
- Gatekeep standards against best practices
Customer Lifecycle Management
- Utilizing data and insights, recommend opportunities at strategic and tactical levels for better audience targeting, remarketing inactive or churned users, conversion funnel building, lead nurturing etc
- Plan, strategize and executive campaigns to reach out to different audience segments via EDM, push notifications or in-app messages
- Facilitate conversations with internal stakeholders or external partners to enhance our CLM campaign performance
Foundational Competencies
- Proficient in Digital Advertising and familiar with analytics tools or platforms such as Meta Ads Manager, TikTok Ads Manager.
- Proficient in Social Analytics and familiar with Meta Business Suite, TikTok Business Suite.
- A broad and deep knowledge and understanding of paid media and social ecosystem
- Familiar with paid media and social reporting metrics; deep understanding of trends, platform algorithms, ad formats and audience behaviours.
- Prior experience in Braze, AppsFlyer, Brandwatch and media/entertainment industry would be a plus;
Qualifications
- Diploma / Degree in Mass Communication / Business Administration / Marketing / Analytics or any related discipline
- Min 2 years experience in paid media & social marketing, CLM is a plus.
- Proven successful digital/social project/campaign track records e.g. in growing social accounts, lowered cost efficiency, increase in ROAS will be a bonus.
- Experience working with marketing and cross-functional teams to deliver business results
- Strong verbal and communications skills
- A self-starter capable of handling numerous tasks under pressure. Strongly oriented to action and decision making.
- A team player capable of working effectively with others and also able to work independently
- Meticulous, analytical and strong in data storytelling
