Senior Digital Marketing Executive

Key Responsibilities

1. Digital Campaign Planning & Execution

• Plan, execute, and optimise digital marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, and other digital channels.

• Manage end-to-end campaign execution, including budgeting, targeting, creatives, and performance optimisation.

• Support brand, product, and promotional campaigns.

2. Performance Marketing & Analytics

• Monitor campaign performance, ROI, conversion rates, and key metrics.

• Prepare regular performance reports with insights and recommendations.

• Use tools such as Google Analytics, Meta Ads Manager, and other analytics platforms to drive improvements.

3. Content & Social Media Marketing

• Plan and manage social media content calendars.

• Work with designers or content creators on creatives, videos, and reels.

• Monitor engagement, comments, and trends to enhance brand presence.

4. SEO, SEM & Website Optimisation

• Support SEO initiatives including keyword research, on-page optimisation, and content improvements.

• Manage SEM campaigns to improve traffic and lead generation.

• Collaborate with web developers to improve website performance and user experience.

5. Marketing Budget & Platform Management

• Manage assigned marketing budgets efficiently.

• Coordinate with influencers or platforms where required.

• Evaluate platforms performance and campaign effectiveness.

6. Cross-Functional Collaboration

• Work closely with sales, e-commerce, operations, and design teams to align marketing strategies.

• Support product launches and promotional initiatives.

What we're looking for

• Bachelor's degree or diploma in marketing, business, or a related field.

• Proven 2-3 years of experience in trade marketing, brand management, or similar roles.

• Strong understanding of digital marketing strategies, including SEO, SEM, and ROI analysis.

• Strong skills in data analysis, online advertising, SEO, digital marketing, and social media management.

• Ability to interpret data to track and improve ROI.

• Excellent communication, organization, and problem-solving skills.

• Familiarity with digital marketing tools like Google Analytics, Google Ads, Facebook Ads, email marketing platforms, and SEO/SEM tools.

• Ability to work both independently and as part of a team.

• Strong attention to detail, with the ability to multitask and prioritize in a fast-paced environment.

About us

Kit Cat International Pte. Ltd. is a leading provider of innovative pet products and services. With a strong focus on digital innovation and customer experience, we are constantly seeking talented individuals to join our growing team. If you're passionate about digital marketing and excited to contribute to the success of a dynamic, forward-thinking company, we'd love to hear from you.

Apply now to become our next Senior Digital Marketing Executive!