Senior Digital Marketing Account Manager

Overview

We are looking for a Senior Digital Marketing Account Manager to manage client accounts while driving digital marketing strategy and campaign performance. This role is for someone who can build strong client relationships, understand business objectives, and apply hands-on digital marketing expertise to deliver results.

About Websentials

Websentials helps businesses leverage digital and AI technologies to increase visibility, streamline operations, acquire clients, and achieve sustainable growth. Our mission is to make digital transformation practical, results-driven, and meaningful through innovative strategies that deliver measurable business impact.

We achieve this through tailored Website Development, Digital Marketing, and Agentic AI solutions. At Websentials, we value creativity, collaboration, and continuous learning.

Key Responsibilities

• Account Management: Manage client relationships, understand business goals, and act as the main point of contact.

• Digital Strategy: Develop and recommend digital marketing strategies aligned with client objectives.

• Campaign Management: Plan, execute, and optimise campaigns across Google, Meta & TikTok.

• Performance Analysis: Monitor campaign performance, analyse data, and provide actionable recommendations.

• Client Reporting: Present campaign results and insights clearly, connecting marketing performance to business outcomes.

• Technical Management: Ensure campaign setup, tracking, analytics, and optimisation are properly managed.

• Team Coordination: Work with creative, website, SEO, and other internal teams to deliver client projects.

• Account Growth: Identify opportunities for renewals, upselling, and additional solutions that create value for clients.

Requirements

• Experience: Minimum 2 years of experience in digital marketing, performance marketing, or account management, preferably in an agency environment.

• Digital Expertise: Hands-on experience with Google Ads, Meta Ads, TikTok Ads, Google Analytics, and Google Tag Manager.

• Creative Strategy & Development: Proven ability to translate business objectives into compelling creative concepts, messaging, and briefs that guide the production of promotional collateral, including ad copy and visual assets.

• Business Acumen: Able to understand client objectives and translate them into effective marketing strategies.

• Client Management: Confident in managing client relationships, presenting recommendations, and managing expectations.

• Analytical Skills: Comfortable interpreting campaign data, identifying opportunities, and making optimisation decisions.

• Communication: Strong communication skills with the ability to explain digital marketing concepts clearly.

• Ownership: Organised, proactive, and able to manage budgets, accounts and campaigns independently.

Why Join Us

• Competitive base salary with performance-based incentives.

• Clear career progression into strategic or team lead roles.

• Exposure to diverse clients and business challenges.

• Collaborative environment that values initiative and continuous learning.

If you enjoy working with clients, solving business problems, and getting hands-on with digital marketing, we want to hear from you.