Who You'll Work With
This role reports to the Manager of Digital Brand Marketing for Southeast Asia & India (SEA&I) and sits within the SEA&I Digital Marketing team. It partners closely with Brand, Retail, Media, and Creative teams, as well as cross-functional groups across SEA&I and Asia Pacific & Latin America (APLA). You'll also manage agencies and external partners.
Who We Are Looking For
Nike is seeking a seasoned digital brand marketer with a passion for sport and culture, especially Running and Training. This individual thrives in a fast-paced, collaborative environment and brings strategic thinking, creativity, and data-driven insights to the table. They know how to craft disruptive digital strategies that connect authentically with athletes* and communities, balancing brand storytelling with business impact. The ideal candidate is agile, detail-oriented, and obsessed with delivering breakthrough experiences across Nike's digital ecosystem.
Key Qualifications
- Based in Singapore
- Minimum of 3 years of marketing experience, including significant exposure to digital/app marketing
- Bachelor's degree in marketing, Communications, or related field.
- Proven ability to lead and execute high-impact marketing campaigns; sports-related experience is a plus
- Expertise in marketing analytics and creative planning, with a test-and-learn mindset
What You'll Work On
You'll lead digital brand plans for Running, Training, and Nike Kids in SEA&Icreating bold ideas and orchestrating end-to-end digital experiences that ignite the brand and drive growth.
Core Responsibilities
- Lead and integrate digital brand strategy for Running, Training, and Nike Kids, focusing on seasonal concepts, product marketing, and athlete moments
- Create compelling hooks to bring consumers on-platform to experience Nike products, stories, and communities
- Own the end-to-end execution of integrated digital marketing plans across Nike-owned platforms and digital partnersfrom brief to go-live
- Act as subject matter expert for Nike.com, Nike App, and key social platforms, leveraging capabilities to enhance brand experience
- Collaborate with cross-functional teams and external agencies to amplify brand moments and bring initiatives to life
- Stay ahead of industry, sport, and marketplace trends to inform plans and create authentic consumer connections
