DescriptionWe are looking for a highly motivated and detail-oriented Digital Data Analyst to join the Digital News and Lifestyle product team. As an Analyst, you will work closely with both internal and external stakeholders to deliver actionable consumer insights across multiple media platforms to help drive better business decision-making.The Digital News and Lifestyle Product Team is customer-centric and owns the product roadmap for Mediacorp's suite of market-leading digital news websites and apps.
Responsibilities- Own the data-driven consumer insights function, including gathering, analysis and interpretation of data to develop actionable insights for product and other stakeholders
- Drive the understanding of user behaviour and trends to identify opportunities for improving user experience, engagement and reach.
- Collaborate with Product, Engineering, and Analytics Engineering to ensure proper tracking and instrumentation of new product initiatives and features
- Build a data culture in the team by defining standards and practices for how product groups work with data and providing a strong voice for a data-driven decision making.
- Collaborate with UX research to design and evaluate surveys and surface quantitative insights on customer experience
- Prepare reports and present the story of the data to management and other stakeholders
- Build automatic reporting systems/dashboards for the team.
- Supporting ad-hoc data requirements of research analysts on data initiatives.
Requirements- 4+ years previous experience as a data analyst, or data engineer and prior experience in product analytics
- Experience with tools such as Adobe Analytics and Google Analytics and other event tracking tools
- Experience presenting findings to business partners across the organization
- Solid understanding of customer-centric digital product analysis
- Prior experience in media is a value-add
Mediacorp is committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted. 
