Company Description
We are pioneers in the digital experience landscape within Publicis Groupe, but our core purpose extends beyond traditional marketing. At Digitas, we create meaningful connectionsbetween brands and people, data and creativity, intelligence and activationto drive growth and impact.
We don't just adapt to the ever-evolving marketing landscapewe stay ahead of it. By harnessing data-driven intelligence, technology, and creativity, we connect fragmented ecosystems, aligned with real customer motivations in the moments we are invited into their lives. This helps to ensure brands can engage smarter, faster, and more effectively with their audiences.
At Digitas Singapore, connections lead to transformation, relationships are built to last, and marketing is redefined through a fusion of creativity, data, and technology.
Overview
We are seeking a highly motivated and experienced Senior Data Analyst to join our team in Digitas Singapore. The successful candidate will be responsible for leveraging advanced data analytics to drive marketing strategy, optimize campaigns, and deliver actionable insights to both clients and internal stakeholders. This role requires strong technical expertise, excellent communication skills, and the ability to manage multiple client projects simultaneously.
Responsibilities
Key Responsibilities
Data Analysis & Insight Generation
- Lead data analysis projects from conception to completion, working independently and collaboratively with cross-functional teams.
- Conduct in-depth statistical analysis, including regression analysis, time series analysis, A/B testing, and predictive modelling, to identify patterns, forecast trends, and evaluate the impact of business initiatives.
Reporting & Visualisation
- Design, develop, and maintain robust dashboards and reports using various BI tools (e.g., Looker Studio, Power BI) to monitor key performance indicators (KPIs) and provide actionable insights to stakeholders.
Client & Stakeholder Engagement
- Work closely with clients and internal stakeholders to understand business objectives and translate data insights into clear, actionable recommendations.
- Prepare and deliver compelling presentations to clients and senior management, explaining complex data findings in an accessible manner.
Mentorship & Continuous Improvement
- Identify opportunities for data collection, data quality improvements, and process optimization to enhance the reliability and efficiency of data-driven insights.
- Stay updated with the latest industry trends, tools, and methodologies in data analytics and recommend their adoption where relevant.
- Mentor and guide junior data analysts, sharing best practices and fostering a culture of continuous learning and data literacy within the organization.
Qualifications
Educational Background
- Bachelor's degree or higher in Statistics, Data Analytics, Business Analytics, Economics, or a related field.
Professional Experience
- At least 4 years of relevant experience in business or data analytics.
- Experience with marketing data and AdTech/MarTech is an advantage.
Technical Skills
- Strong proficiency in Python/R, SQL, and Microsoft Excel.
- Experience with cloud platforms (e.g., AWS, GCP, Azure).
- Experience with data visualization tools (e.g., Power BI, Google Looker Studio).
- Comfortable working with version control (e.g. Git) and command line.
- Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) is a plus.
Soft Skills
- Excellent communication and presentation skills, with the ability to explain complex data insights to non-technical stakeholders.
- Strong problem-solving and analytical abilities.
- Attention to detail and a commitment to data accuracy.
- Ability to work collaboratively in a team environment and adapt to changing project requirements.
Other Desirable Attributes
- Experience with customer data platforms (CDP) and marketing automation tools.
- Enthusiasm for AI and innovation.
- Experience in the media and advertising industry.
Additional Information
Why join us
At Digitas Singapore, we're redefining the future of data, technology, and marketing intelligence. As a key contributor of the data and analytics team, you'll have the autonomy to shape our data practice, work with a powerhouse team, and lead groundbreaking solutions that drive real impact for clients. If you're ready to challenge conventions, push the boundaries of data innovation, and join a team that thrives on speed and execution, we'd love to hear from you.
To apply, please submit your resume and a cover letter detailing your relevant experience and why you are a good fit for this role. 
