Senior Consultant, Data and Marketing Effectiveness

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324 ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands-Carat, dentsu X, iProspect, Dentsu Creative, and Merkle-as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Job Description

We're seeking an experienced, forward-thinking marketer who is not only well-versed in Marketing, MarTech, and data but also deeply understands how these elements converge to craft hyper-personalized customer experiences. The ideal candidate is, first and foremost, a marketer with a passion for strategy, who leverages MarTech and data as powerful enablers to drive efficiency and business outcomes.

Key Responsibilities:

• Campaign Optimization & Customer Journeys: Design, develop, and optimize marketing campaigns and customer journeys by activating digital data across a range of MarTech platforms and omnichannel (O2O) strategies.
• MarTech Consultation: Advise clients on how various MarTech components can seamlessly work together to drive their marketing and business goals.
• Opportunity Identification: Uncover client opportunities and identify key requirements to address their marketing challenges and enhance digital maturity.
• Strategic Leadership: Lead client workshops, whiteboarding sessions, and strategy discussions, co-creating marketing strategies that help clients mature digitally.
• Project Ownership: Lead consulting, implementation, and managed services projects across a diverse suite of MarTech tools and platforms.
• Pre-Sales & Client Management: Own pre-sales targets, helping clients achieve marketing effectiveness and nurturing relationships for long-term success.

Key Qualifications:

• Analytical Mindset: Strongly analytical, with the ability to translate business goals into actionable technical solutions.
• MarTech Proficiency: Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), driving marketing strategies with data-driven insights.
• Strategic Vision: Ability to juggle multiple clients and projects, maintaining both a high-level strategic view and a detailed understanding of technical execution.
• Relevant Experience: 5-6 years of experience in utilizing MarTech and data to deliver impactful marketing strategies.
• Workshop Facilitation: Proven experience in leading and delivering client workshops and strategy sessions.
• Passion for Innovation: A strong passion for technology, data, and a love for sharing and selling your ideas to clients and stakeholders.
• Flexibility: Willingness to travel as required to meet client needs and drive project success.
• Consulting Background: Experience in delivering consulting or digital maturity projects is highly desirable.

This is an exciting opportunity for someone who thrives at the intersection of marketing, technology, and strategy-ready to help clients unlock their digital potential.