Senior Commercial Sales & Marketing Leader – FMCG / Food & Beverage
About the Role
Our client is an established FMCG food and beverage company with a strong presence across retail, foodservice, distributor and trading channels. As part of their business growth, they are looking for an experienced Senior Commercial Sales & Marketing Leader – FMCG / Food & Beverage to lead commercial strategy, drive revenue growth, and strengthen market presence across Singapore and overseas channels.
This role is suitable for a hands-on commercial leader with strong FMCG/F&B experience, solid channel knowledge, and proven ability to manage both sales performance and marketing execution.
Key Responsibilities
- Develop and execute Sales & Marketing strategies to achieve annual revenue, turnover and business growth targets.
- Identify new business opportunities, expand existing product range, and develop new key accounts across retail, foodservice, distributor and trading channels.
- Manage key account relationships with local retailers, F&B operators, hawker/foodservice channels, local distributors and overseas trade partners.
- Lead monthly sales analysis, demand forecasting, inventory monitoring and regular business performance reporting.
- Plan and manage annual promotion budgets, trade activities and offline marketing campaigns to strengthen brand visibility and channel performance.
- Conduct market intelligence, competitor analysis and channel reviews to support commercial planning.
- Lead and develop the Sales & Marketing team, including performance management, incentive planning, talent development and workflow improvement.
- Work closely with internal teams on customer service, complaint resolution, credit control, logistics, inventory and operational matters.
- Support senior management on commercial planning, supplier payment verification and other business-related assignments when required.
Requirements
- Minimum 15 years of Sales, Commercial, or Sales & Marketing experience, ideally within FMCG or Food & Beverage manufacturing.
- Strong experience in local distribution, key account management, B2C/B2B sales channels and product trading.
- Solid exposure to Modern Trade, General Trade, Foodservice, distributors and/or export markets.
- Proven track record in driving revenue growth, managing trade terms, developing key accounts and delivering business results.
- Good understanding of sales forecasting, market analysis, inventory planning, promotion planning and trade marketing execution.
- Strong leadership capability with experience managing sales or cross-functional commercial teams.
- Excellent negotiation, stakeholder management and presentation skills.
- Hands-on, commercially driven, organised, and comfortable working in a fast-paced environment.
How To Apply
Interested applicants, kindly forward the latest copy of your resume in MS Word format (including details of last drawn and expected salaries) to: [Confidential Information]
Only shortlisted candidates will be notified.
EA Licence No.: 23S1522
Registration No.: R23115306
