We are seeking a highly motivated, analytical, and execution-focused Senior Campaign Executive to join our Global Promotion Marketing team.
This role plays a critical part in driving the success of promotional campaigns across multiple regions by bridging strategy, operations, and performance analysis. Beyond campaign execution, you will be responsible for evaluating campaign effectiveness, identifying growth opportunities, improving operational efficiency, and contributing innovative promotional ideas that enhance client acquisition, engagement, and retention.
The ideal candidate is highly organized, data-driven, commercially minded, and capable of translating business objectives into scalable promotional initiatives. This role offers strong growth potential and exposure to cross-functional collaboration across Marketing, Product, CRM, Sales, and Technology teams.
Key Responsibilities:
Campaign Execution & Operation Management
- Manage the end-to-end setup, testing, configuration, and maintenance of promotional campaigns within CRM and marketing systems.
- Validate campaign rules, reward eligibility, trigger logic, and client segmentation to ensure accurate execution.
- Coordinate campaign launches across multiple departments and regions.
- Monitor campaign performance during live periods and resolve operational issues promptly.
Cross-Functional Coordination & Stakeholder Management
- Act as the bridge between Marketing, Product, CRM, Sales, Customer Support, and Technology teams.
- Prepare campaign guidelines, FAQs, internal announcements, and operational workflows.
- Conduct internal briefings and campaign walkthroughs to ensure all stakeholders understand campaign objectives and execution requirements.
- Drive project timelines and ensure deliverables are completed according to schedule.
Campaign Performance Analysis
Analyze campaign performance and effectiveness through key metrics such as:
- Participation Rate
- Qualified Clients
- FTD Conversion
- Deposit Growth
- Trading Volume Growth
- Client Retention
- Campaign ROI
- Produce post-campaign reports and actionable recommendations.
- Identify performance trends and opportunities to improve future campaigns.
Promotion Strategy & Innovation
- Research and benchmark competitor campaigns across Forex, CFD, Crypto, FinTech, and other relevant industries.
- Analyze market trends, user behavior, and promotional mechanics to identify new growth opportunities.
- Contribute creative campaign concepts that drive acquisition, activation, retention, and trading activity.
- Support the development of localized promotion strategies across different regions.
Process Optimization & Automation
- Review and optimize existing campaign workflows and operational processes.
- Identify opportunities for automation and system enhancement.
- Work closely with Product and Technology teams to improve campaign management tools and reduce manual workloads.
- Build and maintain documentation, SOPs, and knowledge repositories to improve scalability and business continuity.
Requirements:
- 3–5 years of experience in Promotion Marketing, CRM Marketing, Campaign Management, Loyalty Programs, Retention Marketing.
- Strong understanding of campaign execution, promotional mechanics, and customer engagement strategies.
- Experience in campaign performance analysis and reporting.
- Experience working with CRM systems, marketing platforms, or campaign management tools is highly preferred.
