Senior Business Unit Manager, Orthopaedics SG

Role Overview:

To provide leadership to the assigned sales team so that both individual and team performances produce profitable sales growth.

Responsibilities:

1. Overall management of the assigned sales team (including technical and scrub roles):

Train and coach staff to maximise effort and performance

Continually assess sales territories and re-align as necessary

Conduct performance evaluations

Create and execute on detailed sales plan to achieve revenue objectives

Maintain monthly inventory and sales forecasting

Account planning

2.Drives sales and profit within the assigned market to set objectives in line with the overall

business objectives.

3. Create and implement a business strategy for the assigned market and drive activity

towards this goal in line with the overall business objectives.

Take an active role in coaching distribution personnel and evaluating competency in support

of Company products and services

Assure consistent high level of distributor capabilities to serve and develop customers in the

assigned geography.

Follow-up with customers to ensure satisfaction with products and/or services provided

4.Understanding the direction of the business and having a clear idea of where the business

will be achieved.

5.Maintain regular and open lines of communication vertically and horizontally through the

organisation to keep team fully informed and focused.

6. Establish relationships with Strategic Accounts

Identify, qualify, and solicit new accounts in accordance with ASEAN Business Unit goals and

objectives

Develop and implement key opinion former strategies and keeping strong relationships with

key opinion leaders in Singapore.

7. Maintain high level of knowledge on the assigned product range, roadmaps, competitor

product, pricing, market share and key product differentiation. Report on business

prospects, competitor activities, market trends and sales performance within the assigned

markets.

8. Continually develop excellence in product and technique knowledge, and selling skills of the

team, by continual coaching and training during field visits as well as drawing on other

resources within the company.

9. Liaising with the intercompany affiliated Sales Manager to co-ordinate common sales

approach towards common customers in order to maximise business opportunities.

10. Ensuring that marketing activities are suitably followed up within the assigned market and

that the investment of the business is returned via the sales effort. To contribute to the

forward strategy of the assigned business as defined by the Business Director.

11. Taking ownership of all tenders on the region by working with sales team and customer

service to provide high quality tender information.

12. Assist in the preparation of monthly and quarterly business reporting requirements and in the annual budgeting processes.

13.Work with Management team to improve the overall effectiveness and optimisation of

business processes.

14.Compliance

Ensure team and Export Distributors complete all compliance training modules/

requirements within the set timeframes.

Enforce compliance to company and industry regulation.

15. Others

To always act in a responsible manner to avoid risk to self or to the company and comply

with the workplace safety and health and security policy.

Any other duties involved within the role and/or the tasks as assigned from time to time.

16. Environment

The market in which the job operates includes all hospitals within the assigned territory.

There are severe constraints on the customers ability to purchase product and an increasing

number of competitors. The assigned product is a steadily evolving discipline with continued

introduction of new products, techniques, and practices. The environment is increasingly

regulated.

Requires the ability to accomplish extensive domestic and international travel.

Location: Singapore

Education:

Degree level or equivalent in science-based subjects

Experience:

Above 8 experiences in healthcare sales management

3-4 years in any salesperson management position with at least three direct reports

or at least five years in Orthopaedic/Endoscopy sales

Ability to present financial information

Proven track record in sales management

Experience in using PC based software packages, WORD, EXCEL, Outlook