Reporting to the Manager, Business Development, APAC, the Business Development Representative (BDR), Singapore will be the first point of contact between insightsoftware and potential customers across Southeast Asia. This is a high energy, high impact role for someone who is curious, driven, and eager to build a career in enterprise SaaS sales.
You will be responsible for identifying, engaging, and qualifying prospective customers, generating a healthy pipeline of opportunities that the Account Executive team can convert into long-term partnerships.
What You'll Do
Prospecting & Outreach
- Execute high volume, high quality outbound prospecting via email, phone, LinkedIn, and personalised multi touch sequences targeting finance and CFO personas across Southeast Asia.
- Research and identify key decision makers and influencers within target accounts, building personalised outreach strategies that resonate with their business challenges.
Pipeline Generation
- Generate and qualify new business opportunities that meet defined criteria, booking discovery calls and product demos for the Account Executive team.
- Meet and exceed monthly and quarterly targets for qualified opportunities, pipeline value, and activity metrics.
- Maintain accurate and up-to-date records of all prospecting activity, account intelligence, and pipeline status in Salesforce.
Sales & Marketing Alignment
- Work closely with Account Executives to ensure seamless handoffs and a shared understanding of ideal customer profile and qualification standards.
- Support account-based marketing (ABM) campaigns by executing coordinated outreach in alignment with marketing programs and content launches.
- Provide regular feedback to marketing and management on messaging effectiveness, campaign quality, and prospect pain points.
Learning & Development
- Actively participate in training, coaching sessions, and call reviews to sharpen prospecting skills, product knowledge, and objection handling.
- Build deep understanding of the CFO solutions landscape, insightsoftware's product portfolio, and the competitive environment across APAC markets.
- Take ownership of your personal development with a view to progressing into an Account Executive or Senior BDR role.
Qualifications
Mandatory Skills & Experience
- 1-3 years of experience in a BDR, SDR, or inside sales role, preferably within a B2B SaaS or technology company.
- Proven track record of meeting or exceeding outbound prospecting and pipeline generation targets.
- Hands-on experience with equivalent sales tools: Salesforce, Gong, Claude, LinkedIn Sales Navigator, ZoomInfo.
- Strong written and verbal communication skills in English, able to craft compelling, concise outreach that cuts through the noise.
- Self-motivated with a high degree of accountability and a results-driven mindset.
- Ability to manage a high volume of activity while maintaining quality and attention to detail.
- Based in Singapore with the right to work without sponsorship.
Preferred Skills & Experience
- Experience prospecting into finance, accounting, or ERP buyer personas (CFO, VP Finance, Financial Controller).
- Familiarity with account based marketing (ABM) methodologies and intent data platforms such as 6sense.
- Additional language skills relevant to Southeast Asia, Mandarin, Bahasa Indonesia, or Thai.
- Exposure to the CFO solutions, FP&A, or enterprise finance software space.
- Experience working in a high growth, fast paced SaaS environment.
- Demonstrated ability to receive coaching and apply feedback quickly.
What Makes You a Strong Fit
- You're naturally curious, you love researching companies, understanding business challenges, and finding the right angle to start a conversation.
- You're resilient, rejection doesn't slow you down it sharpens your approach.
- You're a team player who celebrates collective wins as much as personal ones.
- You're ambitious, you see this role as the launchpad for a long term career in enterprise sales.
