Senior Business Development Manager (MICE // Corporate)

About the Role

The Senior Business Development Manager is responsible for driving revenue growth by identifying new business opportunities, developing strategic client relationships, and expanding existing accounts. This role requires a commercially driven professional with a strong understanding of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, excellent relationship management skills, and a proven ability to achieve sales targets. The successful candidate will play a key role in developing and executing business development strategies, leading client engagements, and collaborating with cross-functional teams to deliver exceptional event and travel solutions.

Key Responsibilities:

• Identify, pursue, and secure new business opportunities across corporate, government, association, and agency sectors.

• Develop and implement strategic sales plans to achieve revenue and profitability objectives.

• Build and maintain a healthy sales pipeline through networking, referrals, market research, and lead generation activities.

• Conduct market analysis to identify industry trends, competitor activities, and emerging business opportunities.

• Represent the organization at industry events, trade shows, networking sessions, and client meetings.

• Build and maintain long-term relationships with key decision-makers and stakeholders.

• Manage strategic client accounts and identify opportunities for account growth, cross-selling, and upselling.

• Understand clients business objectives and provide tailored solutions that meet their event and travel requirements.

• Ensure high levels of customer satisfaction and foster long-term partnerships.

• Prepare compelling proposals, quotations, presentations, and tender submissions.

• Lead commercial negotiations and contract discussions while ensuring profitable outcomes.

• Monitor sales performance, forecasts, and pipeline activity to ensure targets are met.

• Maintain accurate records of sales activities and customer interactions using CRM systems.

• Mentor and coach junior sales or business development team members.

• Share market intelligence and best practices across the team.

• Contribute to the development and refinement of business development strategies and sales processes.

About you

• Bachelor's degree in Business, Marketing, Hospitality, Tourism, Event Management, or a related discipline

• Minimum of 6-8 years of business development, sales, or account management experience, preferably within the MICE, events, hospitality, travel, or related industries

• Proven track record of consistently achieving or exceeding sales and revenue targets

• Experience managing key accounts and negotiating high-value commercial agreements

• Familiarity with CRM systems and Microsoft Office applications