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Kraft Heinz

Senior Business Development Manager - Malaysia

Kraft Heinz
Singapore
8-12 Years
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Job Description

Detailed Job Responsibilities

  • Sales and Marketing Growth Plans – Crafted plans to explode total Heinz business growth
  • Portfolio Management – Working on multi-tier, multi-segment categories to accelerate growth across different consumer groups.
  • Distributor Management – Working with distributors across the markets from business planning to marketing and sales strategies to in-store, below-the-line and above-the-line executions. Collaborate with distributors on sell-out analysis to uncover growth gaps and opportunities.
  • Consumer-centric Category-Country Strategy – Designed and introduced the consumer insight-based growth strategy by category-country combination to unlock category and market growth, which was previously non-existent in the Heinz business.
  • Regional Campaign Design and Execution –Working on ideation, regional design and local adaptation and execution of campaigns that build on each category strategy.
  • Supply Chain Management – Initiated the full supply chain tracking system for Heinz Markets from ordering to shipping to systematize issue escalation and resolution (late ordering, delays, shelf-life issues, customer complaints) more actionable.
  • Forecasting and Demand Planning – Leads the demand planning process with the distributors starting with sell-out analysis and campaign planning to sell-in forecasting and shipment planning. Feeds this data to regional demand planning to ensure stock availability from Export Affiliates.
  • Create an inspiring team environment with an open communication culture.
  • Empowering team members with skills to improve their confidence, product knowledge, and communication skills.
  • Ensure JVP's with key customers in retail are conducted thoroughly in a timely manner on an annual basis & executed monthly with distributors.

Qualifications

  • Minimum Bachelor's Degree in Business Administration or related field.
  • At least 8 -12 years of experience in sales or marketing at FMCG company in retail.
  • Proficient in analyzing sales data
  • Developing/Performing with Trade Marketing and Consumer insights.
  • Developing/Performing in Lift & Launch, Innovation and Product Development
  • Strong strategic and execution of sales in retail.
  • Proficient in Negotiating sales objectives with Distributors and/or Customers.
  • Proficient in Root-cause analysis, Critical Thinking & Problem Solving.
  • Amicable to work in a matrix organization.
  • Resilient, curious, strong executor
  • Strong ability to quickly troubleshoot shortfalls and operate independently (Strong Self Starter)
  • Customer-centric mindset

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Fmcg
Employment Type:
Full time

About Company

Kraft Heinz

Job ID: 147879473

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Last Updated: 20-05-2026 06:27:46 PM
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Senior Business Development Manager - Malaysia

Kraft Heinz
Singapore

Skills:

Problem Solving, Portfolio Management, Distributor Management, Root-cause analysis, Forecasting and Demand Planning, Sales and Marketing Growth Plans, Product Development, Analyzing sales data, Consumer-centric Category-Country Strategy, Critical Thinking, Trade Marketing, Lift Launch Innovation, Consumer Insights, Supply Chain Management, Negotiating sales objectives, Regional Campaign Design and Execution