Senior Business Development Manager (Advertising Sales)

We are seeking a dynamic and experienced Senior Business Development Manager for Advertising Sales to lead and drive our advertising revenue growth.

This role requires a strategic thinker passionate about the media industry, with a proven track record in building and maintaining high-value client relationships, driving end-to-end sales processes, and identifying new business opportunities.

The ideal candidate will have a deep understanding of industry trends, ability to manage cross-functional teams, and the skills to effectively represent our brand in the marketplace.

What you will do:

Drive individual sales responsibilities and revenue achievement:

• Develop and execute effective sales strategies that align with the company's objectives and contribute to consistent revenue growth
• Build and maintain strong client relationships, including key accounts, to enhance customer satisfaction and retention. It involves understanding client needs, resolving complex issues, and ensuring that clients are satisfied and engaged with the company's services
• Identify and pursue new business opportunities to expand the company's client base
• Build a strong network of senior client contacts to demonstrate ownership of assigned Sales Verticals and Agencies
• Drive and own an end-to-end sales cycle from prospecting, negotiating, closing to renewals
• Manage all individual sales processes and workflows, including working with internal stakeholders
• Ensure accurate and timely sales reporting
• Achieve assigned individual sales target
• Achieve minimum sales engagements (calls and meetings)

Support to line manager/ Management:

• Support line manager/ Management in senior sales/management duties, reporting needs etc., where required
• Drive certain senior level/key agency relationships and conversations, where required
• Drive certain internal stakeholder conversations/discussions, where required
• Any other adhoc support needed by line manager/management

Other responsibilities:

• Stay up-to-date on industry trends, competitors, and market conditions to make informed decisions and maintain a competitive edge. This research helps in identifying new revenue streams, innovative approaches, and potential threats to the business
• Ability to drive cross-functional collaboration for pitches and lead all efforts during pitch process
• Ability to independently develop TSLMG Credentials presentation (with suitable case studies and demonstrate understanding of client's business) and confidently present to senior stakeholders
• Drive education, adoption and advocacy of TSLMG's paid media solutions in the marketplace
• Evangelize TSLMG's advertising offering in the marketplace by ensuring high visibility and top of mind awareness in advertisers/agencies/partners through regular and consistent trade engagements (media workshops, events, hospitality/networking sessions etc.)
• Hiring/training/onboarding/covering duties for own team members/hires, as and when required
• Any other senior sales duties which may be assigned by line manager/management

Requirements:

• At least 5 years of sales or business development experience in a similar industry with a proven track record
• Excellent understanding of new media, digital publishing, content and social media industry
• Experience working with Singapore Government advertisers and Banking & Finance is highly preferred.
• Strong negotiator with a commercial mindset
• Outstanding verbal and written communication skills, with experience presenting to senior-level executives and decision makers
• Great people skills, team spirit, have ease in building strong professional relationships and able to work collaboratively and efficiently individually, in and across teams
• Outstanding multi-tasking, analytical and problem-solving abilities, meticulous with a keen eye for detail

About TSL Media Group

TSL Media Group is Singapore's leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Here's a video that gives you a glimpse into our office culture:

https://www.youtube.com/watchv=1rPxitC2ock

Why you'll love working with us:

Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

✨ Come As You Are! ✨

We're all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can't wait to see what magic you'll create with us!