Senior Business Analyst (Loyalty & CRM) - 12 Months, Renewable
The Edge Contracting Services (TECS) is seeking an experienced Senior Business Analyst to support a large-scale implementation of a new loyalty and marketing platform.
The Business Analyst will work closely with business stakeholders, technology teams and implementation partners to gather and translate business requirements into functional solutions, with a strong focus on loyalty, CRM, marketing and customer engagement capabilities.
Key Responsibilities
- Gather, analyse and document business and functional requirements for a new loyalty and marketing platform.
- Facilitate workshops with business stakeholders to understand requirements, customer journeys and existing business processes.
- Translate business requirements into user stories, functional specifications, process flows and acceptance criteria.
- Support functional requirements across areas such as customer profiles, membership, loyalty points, rewards, tiers, promotions, campaigns and customer segmentation.
- Work closely with technology teams and implementation partners to translate business requirements into system solutions.
- Analyse system integration requirements and dependencies with upstream and downstream applications.
- Identify requirement gaps, process improvements and potential solution considerations.
- Manage requirement clarifications and changes throughout the project lifecycle.
- Support SIT and UAT activities, including preparation of test scenarios, defect clarification and business acceptance.
- Coordinate with business users, project managers, technical teams and external vendors throughout implementation and rollout.
Requirements
- Degree in Information Technology, Business, Computer Science or a related discipline.
- Relevant experience as a Business Analyst supporting technology implementation or transformation projects.
- Good functional knowledge of CRM, loyalty, marketing technology or customer engagement platforms.
- Functional experience with Salesforce and/or Capillary is highly preferred.
- Experience with loyalty programmes, membership, rewards, CRM, campaign management or customer marketing solutions will be advantageous.
- Strong experience in requirements gathering, business process analysis, functional documentation and UAT.
- Good understanding of system integrations, APIs and upstream/downstream dependencies.
- Strong stakeholder management, communication and workshop facilitation skills.
- Able to work effectively across business, technology and vendor teams.
- Experience in large-scale consumer-facing environments such as hospitality, retail, travel, entertainment, F&B, e-commerce or financial services will be advantageous.
