Senior Brand Manager

Are you a strategic thinker with a passion for shaping brand identity and driving market growth Do you excel at developing comprehensive plans and nurturing brands from concept to execution within a dynamic regional environment

As a Brand Senior Manager at Procter & Gamble, you will be a pivotal leader in defining and executing the Who, What, and How strategies for your assigned brand portfolio. You will be responsible for developing overall initiative master plans, crafting compelling brand architectures, and ensuring these strategies effectively deliver on their designated portfolio roles. This role requires strong strategic insight, a collaborative spirit, and a deep understanding of market dynamics to integrate input from various stakeholders, ultimately driving the success of our brands within the Regional HQ location.

Role Responsibilities

• Develop and drive the overarching Who, What, How strategies and plans for the assigned brand portfolio.
• Lead the creation of comprehensive initiative master plans, ensuring alignment with brand objectives and market needs.
• Design and evolve brand architecture and strategies required to fulfill the specific portfolio role of each brand.
• Ensure that all brand plans are robust and sufficient, actively integrating Fit For Use input from Sales & Market Operations (SMO) and other key stakeholders.
• Identify and lead the development of new ideas, techniques, procedures, services, or products that enhance brand equity and market performance.
• Focus strategically on one or more brands, channels, or categories, establishing and achieving clearly defined objectives.
• Collaborate and network effectively across immediate teams and broader organizational functions to ensure seamless execution and shared success.
• Contribute significantly as a senior individual contributor, guiding strategic direction and executing complex brand initiatives.
• Continuously develop and apply advanced knowledge and skills pertinent to current and future brand management challenges.
• Ensure full compliance with relevant stewardship requirements, upholding brand integrity and ethical standards.

How success looks like

You are recognized as a strategic architect, consistently delivering innovative and well-defined brand strategies that significantly grow your portfolio. Your plans are comprehensive, effectively integrate diverse insights, and translate into measurable business success, positioning you as a key leader in brand development within the regional organization.

Role Requirements

• Bachelor or Masters in Business Administration
• Minimum 4 years of experience in category delivery, preferably within a multinational company or the FMCG industry.
• Experience in brand management in developing market landscape
• Demonstrated ability to conceptualize, develop, and execute complex brand strategies within a team or organizational setting.
• Proven experience in identifying, leading, and bringing to market new ideas, techniques, procedures, services, or products.
• Extensive familiarity with multiple brands, channels, or categories, including a strong understanding of their distinct market dynamics and consumer bases.
• Exceptional collaboration and networking skills, with a track record of influencing and working effectively with cross-functional teams and senior stakeholders.
• Prior experience as a seasoned individual contributor, capable of driving initiatives with minimal supervision and taking ownership of strategic outcomes.
• A strong drive for continuous learning and development, eagerly acquiring and applying new knowledge and skills relevant to brand management.
• A deep awareness and unwavering commitment to relevant stewardship requirements, ensuring brand and company compliance.

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Neurobion, Sangobion, Vicks, Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being in touch so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.