Senior Brand Manager

Job Description

Job Location

Job Description

Do you want to lead marketing and commercial plans for one of our billion-dollaru00A0brands Theu00A0Brandu00A0Manageru00A0identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!u00A0

You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans via qualifyingu00A0Brandu00A0communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in engagements with multi-functional teams

• Deliver Scorecard Business Targets, in line with the goals of the Business Unit

• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design

• Successful Design and Deployment of Marketing Toolkits for theu00A0Brand

Responsibilities of the role

• Define Growth Models for unlocking growth of P&Gu00A0brands via relevant consumer and shopper insight, and campaign analysis

• Leadu00A0brandu00A0building activities and initiative maximization across Retailers

• Identify consumersu2019 needs and wants for P&Gu2019s products, and provide inputs to technical team to design the right package and formula to win with local consumers

• Communicate with local partners,u00A0stakeholders and suppliers to drive P&G business initiatives

• Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)u00A0

• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Job Qualifications

u200B

• Candidate must possess at least a Bacheloru2019s degree in any field (preferably with some business u00A0or marketing focus)

• 3-7 years u00A0ofu00A0brandu00A0management, consulting or consumer journey design experience or similar, preferably from FMCG industry

• Possess strong market knowledge as the role requires local consumer understanding to developu00A0brandu00A0equity and marketing strategies for the market

• Excellent forward-thinking, strategic and courageous leadership skills

• Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights

• An ability to drive innovation andu00A0brandu00A0growth

• Strong ability to communicate and teamwork capabilities

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