Senior B2B Content Lead

Reports to: Senior B2B Marketing Director

Department: B2B Revenue

Location preferred: Singapore, India, Vietnam, Indonesia, Malaysia

About ELSA

ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.

Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSAs depth of language training intelligence is unmatched in the industry.

Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learners goals and context, ensuring measurable improvement and lasting confidence.

Our vision is to become the global standard for real-time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.

Backed by world-class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:

• Forbes Top 4 Companies Using AI to Transform the World
• Research Sniper Top 5 Best AI Apps
• ASU+GSV EdTech 150
• CB Insights Top 100 AI Companies

Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.

About the role:

We're looking for a compelling storyteller who can drive content strategy and turn strategy into assets that drive brand authority and convert. You'll develop content that helps us land enterprise logos, support sales conversations, and position us as the authority in corporate English learning across Asia and Latin America.

This is not a write 10 blog posts a month role. You'll shape narratives for CHROs, are responsible for driving all content assets that amplify that brand across regional markets and collaborate on ABM campaigns. Help us punch above our weight with content that drives both brand and pipeline.

What you will do:

• Create and manage high-impact content that is genuinely engaging for our audiences: case studies, whitepapers, playbooks, landing pages, video scripts, snackable content, conference presentation
• Own the B2B content calendar, across personas, funnel stages, and regions and oversee content production timelines
• Shape and evolve our brand narrative to resonate with enterprise buyers (especially CHROs), staying abreast with market developments and the competitive landscape
• Help us break into new content formats that further nurture conversations and engage our audience
• Ensure all content is aligned with SEO and conversion best practices
• Partner with demand gen on content for ABM, paid and organic campaigns
• Work with regional marketers to localize and adapt content across SEA, Japan, South Korea, Taiwan and Latin America
• Collaborate with sales to create sales enablement assets (battlecards, ROI calculators, 1-pagers)
• Leverage AI tools effectively to enhance content creation and efficiency

What you bring:

• 7+ years of experience in B2B SaaS content, brand or product marketing
• Excellent written and verbal communication skills (bonus: video content chops)
• Ability to simplify complex ideas for HR leaders and business stakeholders
• Deep understanding of SEO, conversion copywriting and brand messaging and familiarity with AEO/GEO
• Experience working closely with sales and regional marketers
• Hands-on experience using content management systems (CMS) to publish and manage digital content
• Understanding of digital marketing channels including Google, Meta, LinkedIn and YouTube
• Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics
• Bonus: experience in HR tech, learning tech, or EdTech

Why You'll Love Working at ELSA

• Competitive compensation package
• Free ELSA Premium membership to help you sharpen your English skills
• International, collaborative, and high-energy work culture
• Be part of a well-funded, fast-growing Silicon Valley startup, where innovation and agility are at the core of what we do