About The Role
We are seeking a detail-oriented, data-driven
Senior Associate - CRM Campaign Operations to join our SEA Pod. In this role, you will take direct operational ownership of at least 2 SEA markets, managing end-to-end campaign builds, audience targeting, creative deployment, and performance tracking.You will work closely with the SEA Pod Lead, central Product/Tech teams, and local market teams to execute high-impact promotional blasts and localised partner campaigns.
What You'll Do
Market Ownership & Campaign Execution
- End-to-End Build & Deployment: Own 100% of ground-level campaign builds across at least 2 dedicated SEA markets, executing daily send rhythms across Email, App Push, and localised messaging channels (i.e. WhatsApp / LINE channels depending on assigned markets).
- Platform Configuration: Serve as the subject matter expert on Klook's CRM stack - configuring audience logic, template parameters, deep links, and user tracking parameters inside our Marketing Automation platforms.
- Rigorous QA & Governance: Enforce pre-send safety checklists across all campaigns to ensure 100% link accuracy, proper audience exclusions, correct currency callouts, and flawless UX rendering across devices.
Ingestion & Workflow Optimisation
- Request Intake Management: Process incoming campaign briefs from local Business and Campaign teams using standardised intake sheets, enforcing agreed-upon SLA lead times and brief completeness.
- Template & Asset Adaptation: Utilise modular HTML/CSS design templates and centralised asset repositories to build responsive, high-converting layouts with minimal design turn-around time.
Testing, Performance & Analytics
- A/B Testing & Optimisation: Conduct regular A/B experiments on copies, value hooks (e.g., % off vs. fixed value vs. B1G1), layout visuals, and send timing to continuously elevate channel benchmarks.
- Hygiene & Exclusion Control: Apply global fatigue rules, user frequency caps, and dynamic journey suppressions to protect database health and reduce unsubscribe/uninstall rates.
- Performance Tracking: Monitor daily/weekly input metrics (Push Open Rates, Email Open Rates, CTOR, and Revenue per 1k messages) and maintain tracking logs for post-campaign analysis.
What You'll Need
- Experience: Minimum 2-4 years of relevant experience in CRM, Digital Marketing, or E-Commerce Campaign Operations.
- Tool Proficiency: Hands-on experience with Marketing Automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud, Adobe Campaign, MoEngage or Segment).
- Analytical Mindset: Curious about data, customer behavior, and conversion funnels. Basic knowledge of Google Analytics, SQL, or dashboarding tools (Tableau/Looker) is a strong plus.
- Technical Fundamentals: Familiarity with URL parameter building (UTMs), audience segmentation logic, and basic HTML/CSS for email template adjustments.
- Execution & Detail Focus: Exceptional attention to detail with zero tolerance for broken links, incorrect audience targeting, or formatting errors in live sends.
- Soft Skills: Highly organised team player with strong communication skills to manage multiple timelines across different SEA market stakeholders.
- Language Skills: Fluency in written and spoken English. Proficiency in additional local SEA languages (e.g., Mandarin, Bahasa Indonesia, Thai, or Vietnamese) are a plus.
