Senior Assistant Manager (Marketing and Recruitment), OPGPP

Job Description

• This position is forOffice of Postgraduate Professional Programmes (OPGPP).
• Branding and Digital Marketing
  • Support the planning and execution of integrated marketing campaigns in partnership with the Office of Corporate Communications and Marketing (OCCM), spanning web, social media, email, and print collaterals.
  • Ensure brand consistency across all postgraduate programmes, including marketing collateral, product messaging, and user experience, in alignment with corporate brand guidelines.
  • Monitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI.
• Outreach and Events
  • Support the planning and execution of recruitment fairs, open houses, partner university sessions, coffee sessions and corporate outreach events.
  • Coordinate with faculty speakers and Schools to ensure strong, coherent representation of each programme.
  • Evaluate event outcomes and ROI, and incorporate feedback to strengthen future outreach activities.
• Market and Channel Specialisations
  • Provide support to designated geographic market (e.g., China, India/South Asia, ASEAN, Rest of World) and a programme cluster (e.g., Finance/Accounting, Analytics/Computing, Innovation/Management, niche programmes).
  • Support the development and execution of region-specific outreach strategies that address local market needs and trends.
  • Ensure that programme messaging is accurate, compelling, and aligned with market expectations.
  • Collaborate with Schools to refine content and uphold programme credibility across marketing channels.
• Cross Functional Work
  • Integrate regional insights into overall marketing and recruitment strategies.
  • Partner with Academic Directors and relevant stakeholders to ensure programme visibility and differentiation are maintained.
  • Work closely with internal teams to ensure alignment between marketing, admissions, and programme objectives.
• Other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline is required with at least 3 years of experience in marketing, recruitment, or business development, preferably in higher education, professional services, or a related industry.
• Proven track record in student recruitment, lead generation, and conversion management for postgraduate or executive education markets is an asset.
• Knowledge:
  • Strong understanding of marketing analytics, campaign performance tracking, and data-driven decision-making.
  • Familiarity with CRM systems, marketing automation tools, and digital platforms.
  • Knowledge of international education markets (e.g., China, India/South Asia, ASEAN) and sensitivity to cross-cultural communication is an asset.
• Skills:
  • Excellent communication, presentation, and interpersonal skills, with the ability to engage internal stakeholders and external partners effectively.
  • Strong project management and organisational skills, with the ability to handle multiple priorities under tight timelines.
  • Possess analytical rigour and creative problem-solving abilities.
  • Collaborative and proactive, with a results-oriented mindset and attention to detail.
  • Willingness to travel internationally and work outside regular hours for events or recruitment activities when required.

• This position is forOffice of Postgraduate Professional Programmes (OPGPP).
• Branding and Digital Marketing
  • Support the planning and execution of integrated marketing campaigns in partnership with the Office of Corporate Communications and Marketing (OCCM), spanning web, social media, email, and print collaterals.
  • Ensure brand consistency across all postgraduate programmes, including marketing collateral, product messaging, and user experience, in alignment with corporate brand guidelines.
  • Monitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI.
• Outreach and Events
  • Support the planning and execution of recruitment fairs, open houses, partner university sessions, coffee sessions and corporate outreach events.
  • Coordinate with faculty speakers and Schools to ensure strong, coherent representation of each programme.
  • Evaluate event outcomes and ROI, and incorporate feedback to strengthen future outreach activities.
• Market and Channel Specialisations
  • Provide support to designated geographic market (e.g., China, India/South Asia, ASEAN, Rest of World) and a programme cluster (e.g., Finance/Accounting, Analytics/Computing, Innovation/Management, niche programmes).
  • Support the development and execution of region-specific outreach strategies that address local market needs and trends.
  • Ensure that programme messaging is accurate, compelling, and aligned with market expectations.
  • Collaborate with Schools to refine content and uphold programme credibility across marketing channels.
• Cross Functional Work
  • Integrate regional insights into overall marketing and recruitment strategies.
  • Partner with Academic Directors and relevant stakeholders to ensure programme visibility and differentiation are maintained.
  • Work closely with internal teams to ensure alignment between marketing, admissions, and programme objectives.
• Other duties as assigned.