About the Role
As a Senior Application Sales Engineer / Application Sales Engineer, you will be responsible for developing new business opportunities, managing key customer relationships, and achieving sales and profitability targets within assigned industry sectors such as:
- Electronics
- Biomedical & Healthcare
- General Manufacturing
- Building & Infrastructure
- Other Industrial Markets
You will work closely with customers, suppliers, partners, and internal teams to provide technical solutions that create value and support customers operational goals.
Key Responsibilities
Business Development & Sales Growth
- Develop and execute sales and marketing plans for assigned industry sectors.
- Identify and pursue new business opportunities and customer accounts.
- Generate and manage sales pipelines to achieve revenue and profitability targets.
- Build strong relationships with customers, contractors, system integrators, and industry partners.
- Promote company products, solutions, and services through customer engagement and marketing activities.
Customer Relationship Management
- Conduct regular customer visits to understand business needs and challenges.
- Provide value-added technical solutions and recommendations.
- Manage customer relationships to drive long-term business partnerships.
- Maintain accurate customer information and sales activities in CRM systems.
- Gather Voice of Customer (VOC) feedback and market insights.
Technical Sales & Solution Consulting
- Provide technical consultation and application support.
- Recommend suitable products and solutions based on customer requirements.
- Collaborate with engineering and product teams to deliver customer-focused solutions.
Sales Operations
- Prepare monthly sales pipeline reports and quarterly forecasts.
- Monitor project opportunities and sales progress.
- Manage quotations, negotiations, and order closures.
- Ensure timely collection of payments and compliance with credit terms.
- Work closely with internal stakeholders to achieve sales and operational objectives.
Market Intelligence
- Monitor competitor activities, market trends, and emerging technologies.
- Identify growth opportunities in Industrial Automation, IoT, Industry 4.0, Cybersecurity, and Smart Manufacturing.
- Recommend strategies to strengthen market position and business growth.
Requirements
Qualifications
- Minimum Diploma in Electrical Engineering, Electronics Engineering, Mechatronics Engineering, Automation Engineering, or related disciplines.
- Knowledge in industry sustainability trends and customer ESG requirements is an advantage.
- Graduates with min. 2 years of experience are welcome to apply for Application Sales Engineer positions.
- Candidates with 5 years or more relevant experience may be considered for Senior Application Sales Engineer positions.
Technical & Professional Skills
- Knowledge of industrial automation, electrical, or electronic engineering solutions.
- Understanding of industrial markets and customer applications.
- Strong sales, negotiation, and business development skills.
- Excellent communication and presentation abilities.
- Analytical and problem-solving mindset.
- Familiarity with CRM systems and sales forecasting processes.
- Interest in emerging technologies such as IoT, Industry 4.0, Cybersecurity, and Smart Manufacturing.
Personal Attributes
- Self-motivated and results-oriented.
- Strong customer service mindset.
- Excellent interpersonal and relationship-building skills.
- Proactive, adaptable, and resilient under pressure.
- Strong business acumen and commercial awareness.
- Team player with a positive attitude and professional integrity.
What We Offer
- Attractive salary package with performance-based incentives.
- Career progression opportunities in technical sales and business development.
- Exposure to leading industrial technologies and global brands.
- Training and professional development programmes.
- Opportunities for regional projects and overseas exposure.
- Collaborative and supportive work environment.
If you enjoy combining engineering expertise with customer engagement and business growth, we'd love to hear from you.
