Duties and Responsibilities
Strategic Enrollment & Market Leadership:
- Develop and execute the regional enrolment strategy to meet and exceed student recruitment targets across all schools and grade levels.
- Conduct in-depth market analysis to monitor competitor activity, identify demographic trends, and anticipate economic factors influencing international school choices.
- Proactively build and manage a strategic network of regional partners to establish sustainable enrollment pipelines.
Data Analysis, Reporting & Forecasting:
- Implement a rigorous data-driven approach to enrollment management. Oversee regular, comprehensive reports on all key admissions metrics (e.g., inquiry-to-application conversion, yield rates, attrition).
- Develop accurate, data-informed enrolment projections and forecasts to guide strategic planning, budget allocation, and school capacity management. Working with IT to automate where possible.
- Translate complex data sets into clear, actionable insights and present findings and recommendations to the senior leadership team to support informed decision-making.
Group Agent Network Management
- Lead the global acquisition, contracting, and end-to-end administration of EIM's international student recruitment agent network.
- Drive group-level coordination of agent engagement events and marketing initiatives globally.
- Own group-level agent performance reporting and ROI analysis.
Team Leadership & Development:
- Build, align and support School Admissions Managers on strategy development and operational best practice, fostering a culture of high performance, collaboration, and data literacy.
- Support school AMX Directors to conduct regular performance reviews based on KPIs and create personalized professional development plans for their admissions teams.
- Facilitate regional training and communities of practice to share best practices and ensure consistency in data entry, analysis, and customer service standards.
Process Optimization & Technology:
- Standardize and optimize the end-to-end admissions and enrollment process across all schools, ensuring a seamless and efficient experience for families.
- Oversee the admissions CRM and related technologies, leveraging their full potential for pipeline management, automated communications, and advanced data analytics.
- Continuously review and improve processes to reduce friction, shorten the inquiry-to-enrollment cycle, and improve conversion rates.
Customer Experience & Cross-Functional Collaboration:
- Champion an exceptional customer experience for all prospective families, from first inquiry through to enrollment.
- Work closely with the Regional Marketing team to align admissions data with marketing strategies, developing targeted campaigns based on market insights.
- Partner with the Academic and Leadership teams to ensure alignment on school capacity, class placements, and entry requirements.
- Collaborate with the Finance Department on fee structures, scholarships, and payment plans
Requirement and Experience:
- Bachelor's or Master's degree in Business, Marketing, Communications, or a related field.
- A minimum of 10 years progressive leadership experience in admissions, sales, and marketing, with experience in the education sector highly preferred.
- Admissions experiences in Southeast Asia, Middle East etc is essential, with extensive experience with Admissions CRMs (e.g., OpenApply, Final site, Salesforce) and data analysis.
- Proven track record of developing and implementing successful enrollment strategies that meet ambitious targets.
- Demonstrated experience in managing budgets, forecasting, and reporting on key metrics.
- Strong leadership skills with a proven ability to manage, motivate, and develop high-performing teams.
- Experience in international education and an understanding of the unique needs of expatriate and local communities.
- Experience working in a fast-paced, target-driven commercial environment.
