Serve as the primary point of contact for assigned clients and projects.
Build and maintain long-term relationships with corporate clients, agencies, government bodies, and partners.
Attend client briefings, meetings, site recce, rehearsals, and project discussions.
Understand client objectives, branding requirements, budgets, and operational expectations.
Provide strategic event recommendations and creative solutions based on client goals.
Ensure timely follow-up on client enquiries, quotations, revisions, and approvals.
Manage client expectations, project timelines, and deliverables professionally.
Prepare presentation decks, event proposals, quotations, and project reports.
2. Event Project Management
Oversee the full lifecycle of events from pre-event planning to execution and post-event reporting.
Develop detailed project timelines, production schedules, and operational workflows.
Coordinate internal departments including creative, design, technical, logistics, registration, and production teams.
Ensure all project milestones and deliverables are met within timeline and budget.
Conduct regular project status meetings and internal briefings.
Manage multiple concurrent events and priorities effectively.
Ensure contingency planning and risk management measures are in place.
3. Operations & Logistics Management
Plan and oversee event operational requirements including:AV systemsstaginglightingLED wallstentagefabricationregistration systemslogistics and transportation
Coordinate manpower deployment including freelancers, crew, technicians, show callers, and event staff.
Liaise with venues, suppliers, contractors, and authorities regarding operational requirements.
Ensure all setup, rehearsals, event execution, and teardown operations run smoothly.
Oversee inventory planning, equipment allocation, and logistical coordination.
Ensure compliance with venue regulations, safety standards, and permit requirements.
4. Budgeting & Cost Control
Prepare event budgets, costing sheets, and profit margin analysis.
Source quotations from vendors and negotiate competitive pricing.
Monitor project expenses and ensure profitability targets are achieved.
Track purchase orders, invoicing, vendor payments, and project reconciliations.
Identify cost-saving opportunities without compromising event quality.
5. Vendor & Stakeholder Management
Build and maintain strong relationships with vendors, suppliers, venues, and technical partners.
Evaluate vendor performance, pricing competitiveness, and service standards.
Coordinate supplier timelines, technical requirements, and operational schedules.
Ensure all vendors meet project specifications and delivery standards.
6. Onsite Event Management
Lead onsite event operations during setup, rehearsal, show-day, and teardown.
Manage show flow, cue coordination, and live troubleshooting.
Supervise event crew, registration operations, VIP handling, and technical execution.
Ensure client satisfaction and immediate resolution of onsite issues.
Coordinate with show caller, AV team, stage manager, and venue operations teams.
Maintain professionalism and calmness under high-pressure situations.
7. Team Leadership & Internal Coordination
Lead and mentor junior account executives, project coordinators, and operations staff.
Delegate responsibilities and monitor team performance.
Conduct internal briefings and ensure clear communication across departments.
Foster a collaborative and solutions-driven working environment.
8. Reporting & Administrative Duties
Prepare post-event reports, event summaries, and client debriefs.
Maintain proper documentation including quotations, contracts, permits, floorplans, and operational checklists.
Update CRM systems, project trackers, and internal reporting systems.
Ensure compliance with company SOPs and operational standards.
Preferred Skillsets
Strong knowledge of event production and operations
Experience managing corporate and large-scale events
Strong communication and client servicing skills
Excellent project management and multitasking abilities
Budgeting and vendor negotiation experience
Familiarity with AV, staging, lighting, LED systems, and event logistics
Ability to work under tight timelines and high-pressure environments
Strong leadership and problem-solving skills
Proficiency in Microsoft Office, Excel, PowerPoint, and project management tools
