Senior Account Manager, SEA B2B Retail

Key Responsibilities

Account Management & Sales

• Act as the primary contact for all assigned retail accounts; manage end-to-end account relationships with a high degree of independence

• Develop, plan, and execute monthly and annual sales plans to achieve revenue, volume, and ASP targets

• Present sales proposals to buyers; negotiate pricing, promotion alignment, incentives, campaign activities, and return policies, etc., aligned with company objectives

• Evaluate account performance against targets; recommend and implement actions to improve revenue, distribution, and visibility

• Conduct periodic business reviews with trade partners; develop insights from buyer feedback and market sentiment

• Proactively identify, pitch, and onboard new retail accounts within Southeast Asia; dedicate approximately 30% of bandwidth to new business development and expansion leads

Marketing & Channel Planning

• Develop and implement account-level marketing and promotional plans

• Manage and evaluate trade promotional activities; track promotion effectiveness

• Segment channels effectively in collaboration with Marketing teams

• Analyse sell-through data; provide regular Sell-In, Sell-Out, and Inventory reports to management

Operations & In-Store Execution

• Manage day-to-day operations — new product listings, promotional submissions, and retailer forms

• Oversee Visual Merchandising to align with brand standards; independently initiate and drive shelf placement, planograms, and product visibility strategies, leveraging display/visual execution support where needed

• Plan and execute store expansions and upgrades in line with company goals

• Liaise with internal teams (Marketing, Supply Chain, Finance) to meet account needs

Distributor Management — Indonesia

• Manage the Indonesia distributor relationship remotely, serving as the primary liaison for operational execution

• Collaborate with Supply Chain on forecasting, replenishment, and inventory health to minimise out-of-stock and overstock risk

• Coordinate compliance, import documentation, and cross-border logistics requirements with internal and external stakeholders

• Track sell-through and recommend actions for ageing or slow-moving inventory

Inventory & Budget

• Monitor stock levels across all assigned accounts; collaborate with Supply Chain on forecasting and replenishment

• Track sell-through and recommend actions for ageing or slow-moving inventory

• Manage A&P budgets for assigned accounts; evaluate post-promotion effectiveness

Team & BA Management

• Supervise and mentor Beauty Advisors at Takashimaya stores to ensure strong in-store execution, planogram compliance, and promotional display standards

Requirements

• Diploma or Bachelor's Degree in Business, Marketing, or equivalent

• 3–5 years of relevant experience in B2B account management or B2B sales within consumer products / FMCG, beauty, personal care, or consumer electronics

• Proven track record managing multiple, distinct retail channels simultaneously (e.g., department stores, pharmacy chains, travel retail, distributor networks) — comfort with channel-switching and learning new operational rhythms is essential

• Proven experience managing retail trade partners and negotiating commercial terms (pricing, promotion alignment, incentives, campaign activities, and return policies, etc.)

• Strong analytical and data organisation skills — highly proficient in spreadsheet-based tracking, reporting, and building management trackers from scratch; proficient in Google Workspace (Docs, Sheets, Slides)

• High comfort with ambiguity, self-directed execution, and proactive problem-solving — ability to operate independently with limited day-to-day supervision

• Excellent communication, negotiation, and stakeholder management skills

• Highly organised and results-driven

• Familiarity with the Singapore retail landscape — department stores, pharmacy chains, specialty beauty, personal care stores, and electronics retailers

• Willingness to travel regionally as needed

Nice to Have

• Experience with beauty devices, personal care electronics, or premium consumer products

• Multi-market coordination experience across SEA

• Distributor or regulatory onboarding experience

• Willingness to learn and adopt new tools and technologies, including AI-powered workflows for sales and reporting automation