Senior Account Manager

publicis groupe malaysia

Malaysia, Kuala Lumpur

4-6 Years

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Posted 26 days ago
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Job Description

Responsibilities

Driving initiatives and overseeing the execution of campaigns
Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.
Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.
Developing creative briefs and assigning to designers and copywriters to create high quality, effective creative assets.
Assisting and advising on personalised targeting and content when required.
Leading and analysing A/B testing to optimise engagement.
Monitoring competitor campaigns to inform and shape the client's future strategy and tactics.
Expand client base and maintain strong client relationships according to agreed strategy.
Lead project development, implementation, and evaluation across all functions.
Innovate brand communication and advertising strategies, including offline revenue streams.
Assess and enhance existing programs, collaborating with product marketing teams for opportunities.
Drive market proposition, pricing, and go-to-market strategies for new products, overseeing launch collateral and communication programs.

Qualifications

A diploma/Bachelor's degree in Marketing/Advertising/Communications
Strong project management skills and keen understanding of creative development process and budget control
Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing/branding
Proven track record in growing accounts, winning new business/pitches
Strong understanding of how mobile is affecting the retail space and overall consumer journey
Experience in consumer electronics/FMCG/IT retail projects is preferred
Demonstrated proficiency in written and verbal communications skills in English
Dedication to clients and team colleagues
Ability to produce under pressure and management of timelines and production
Experience working in an integrated agency environment

Additional Information

Generous leave entitlements, including birthday leave, rest day and family care leave.
Office closure for World Mental Health Day 10th October.
Additional Company closure for all 4 major festive Celebrations
Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
Life and personal accident insurance and group hospitalization and surgery.
A hybrid working schedule and with Friday disconnects.
Rest Relax & Recharge - office closure last week of December every year.
Phone Allowance