SEM Specialist

Job Duties

1. Responsible for Baidu SEM advertising campaigns for the company's financial mobile APP.
2. Implement keyword bidding based on company products, analyze user demographics, and develop corresponding advertising strategies.
3. Develop creative images, videos, and copywriting targeting users, and regularly summarize the effectiveness of material delivery.
4. Monitor and analyze account data, continuously optimize costs, and be responsible for ROI.
5. Analyze competitor market campaign strategies, understand industry trends and traffic trends.

Requirements:

1. Diploma/Degree in Marketing or equivalent
2. At least 2 years of working experience in Google/Facebook/YouTube/TikTok advertising campaigns.
3. Experience in Google adword is a must.
4. Strong data monitoring and analysis skills.
5. Strong learning ability, proactive work attitude and a high sense of responsibility.
6. Proficiency in English and Chinese/Mandarin, able to communicate with all our stakeholders